Bonnie S. Brennen
Qualitative Research Methods for Media Studies
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Taylor and Francis
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Автор: Bonnie S. Brennen Издательство: Taylor and Francis, 2012 |
PDF, 248 страниц, 7.44 МБ
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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
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900
ducho
16 февраля 2014
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