Charlotte Rivers
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Promo-Art
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RotoVision
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Автор: Charlotte Rivers
Издательство: RotoVision, 2008
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PDF, 160 страниц, 4.80 МБ
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Features the best in international invitations, greetings, and business cards. Following the success of the previous titles in the Art series, Promo-Art features the best in international card design, from business cards designed according to strict briefs, to invitations produced with total creative freedom. Detailed captions discuss how the considered use of artwork, typography, paper stock, and printing and finishing techniques can help you achieve successful promotional art. More than any other form of print design, the physical quality of a card can have an impact on its recipient, opening up a whole field of input for the designer. Events promotions, festive celebrations, and greetings cards provide a welcome oportunity for playful interpretations in design. In-depth interviews reveal how leading designers achieve a happy balance between utilitarian constraints and artistic possibilities.
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579
 admin
26 марта 2011
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CD-art: Innovation in CD Packaging Design
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RotoVision
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Автор: Charlotte Rivers
Издательство: RotoVision, 2009
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PDF, 176 страниц, 5.28 МБ
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The best-selling CD-Art captures the finest CD cover and packaging design from around the world, and provides an international showcase of innovative work. This timely updated version of the original hardcover book looks at developments in the music industry today, and includes new work produced for the growing download market.The book looks at the ways in which designers excite the senses of sight and touch to create a fuller experience of a product more commonly associated with sound. Through a wealth of case studies, it shows how designers exploit the two and three-dimensional qualities of CD packaging to create unique, collectable items. It explores not only the traditional elements of design — image, illustration, typography, and packaging — but also innovative materials. Case studies look at how artwork is selected, created, and applied to CD packages; how designers make the most of the standard dimensions for CD packages; and at the use of special formats, unusual materials, slipcases, etc.
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638
kubinec12
12 апреля 2013
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Type Specific: Designing Custom Fonts for Function and Identity
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RotoVision
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Автор: Charlotte Rivers
Издательство: RotoVision, 2005
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PDF, 160 страниц, 4.80 МБ
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Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage and film titles — including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.
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578
admin
26 марта 2008
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