Dan Ariely
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Predictably Irrational, Revised Intl
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HarperCollins Publishers
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Автор: Dan Ariely
Издательство: HarperCollins Publishers, 2010
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PDF, 400 страниц, 12.00 МБ
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Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement.
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1450
 admin
16 марта 2013
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
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HarperCollins Publishers
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Автор: Dan Ariely
Издательство: HarperCollins Publishers, 2011
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DOC, 368 страниц, 1.00 МБ
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«Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is «free» it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.»
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1335
lubacha
11 августа 2013
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