Eliza Williams
This is Advertising
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Thames and Hudson
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Автор: Eliza Williams Издательство: Thames&Hudson, 2010 |
PDF, 224 страницы, 6.72 МБ
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Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.
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812
allkonekt
11 октрября 2013
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