Все книги издательства «Heinle/Cengage Learn»
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Scenario Planning Handbook: Developing Strategies in Uncertain Times
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Heinle/Cengage Learn
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Автор: Ralston William
Издательство: Heinle/Cengage Learn, 2006
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PDF, 272 страницы, 8.16 МБ
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The newest technique for strategic planning and execution, scenario planning is the only technique that takes into account the many uncertainties that are the reality of today's world. The central theme of Scenario Planning Handbook is that this uncertainty and discontinuous change characterizing the marketplace make it mandatory that companies change the way they think about and plan for the future. Scenario-based strategy both confronts and deals with uncertainty and leads to a strategy that is focused but resilient, specific but flexible. Extremely practical, this detailed handbook for developing and using scenarios guides readers step by step through the sequence and intricacies of a scenario project. It explains what scenarios are and are not, why they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that an organization must undertake to maximize the benefits of scenario-based planning. This resourceful handbook is an excellent resource for CEOs, COOs, and general managers responsible for long-term strategy development.
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984
 radius
27 августа 2008
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Start Building Your Vocabulary
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Heinle/Cengage Learn
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Автор: Flower John
Издательство: Heinle/Cengage Learn, 1995
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PDF, 96 страниц, 2.88 МБ
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This volume in the series Build Your Vocabulary teaches over 1000 words and phrases at elementary/pre-intermediate level. It is designed to be a student's first vocabulary workbook, with exercises grouped in sections which teach students how to increase their own vocabularies. An introductory section teaches students how to use a dictionary more effectively and how to learn vocabulary from simple texts. The book is designed for either class or self-study use. It contains five progress tests, lexical exercises and pictures, and all answers are provided. Additionally, it is organized into nine helpful sections on how to learn vocabulary; spelling and punctuation; word partnerships; word groups; word formation; word grammar; topics; situations; and word puzzles.
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345
katrina_28
15 июня 2009
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