Hodder and Stoughton

Create the Perfect Brand	Hodder and Stoughton
Автор: Hitchens Paul Издательство: Hodder&Stoughton, 2010	PDF, 240 страниц, 7.20 МБ 8 Оценка:
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: — what is a brand and why it is heart, soul and core of a business — brands in a recession, including the success stories — methods to value a brand — brand focus — brand creation and structure — brand audience and brand vision — importance of creativity — brand implementation — personal branding — brand protection — trademark, intellectual property — brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed!
870 admin 23 февраля 2012	Скачать книгу

Outstanding Creativity in a Week	Hodder and Stoughton
Автор: Lewis Gareth Издательство: Hodder&Stoughton, 2012	PDF, 128 страниц, 3.84 МБ 7 Оценка:
The ability to think creatively is crucial to anyone who wants to advance their career. Written by Gareth Lewis, a leading expert on creativity as both a coach and a researcher, this book quickly teaches you the insider secrets you need to know to come up with new solutions to a wide variety of problems. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
464 liego55 21 июля 2013	Скачать книгу

Successful Customer Care in a Week	Hodder and Stoughton
Автор: Wellemin John H. Издательство: Hodder&Stoughton, 2012	PDF, 128 страниц, 3.84 МБ 7 Оценка:
The ability to look after your customers is crucial to anyone who wants to advance their career. Written by John Wellemin, a leading expert on customer care as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to keep your customers happy and coming back. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
464 liego55 21 июля 2013	Скачать книгу

Dealing with Difficult People in a Week	Hodder and Stoughton
Автор: Salter Brian Издательство: Hodder&Stoughton, 2012	PDF, 128 страниц, 3.84 МБ 7 Оценка:
The ability to deal with difficult people is crucial to anyone who wants to advance their career. Written by Brian Salter and Naomi Langford-Wood, leading experts on dealing with difficult people as both coaches and practitioners, this book quickly teaches you the insider secrets you need to know to in order to overcome the barriers presented by difficult colleagues or customers. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
464 liego55 21 июля 2013	Скачать книгу

Eastern Philosophy	Hodder and Stoughton
Автор: Thompson Mel Издательство: Hodder&Stoughton, 2012	PDF, 256 страниц, 7.68 МБ 0 Оценка:
Teach Yourself Eastern Philosophy examines key ideas that developed within the ancient civilisations of India and China. It presents a range of philosophies that both inform discussion of personal, moral and social issues and address the fundamental questions about the nature of reality and the place and purpose of human life within it. From the erotic images of Tantra to the simple precision of Zen, and from the social order in traditional Confucian teaching to the rich variety of Hindu ideas and lifestyles, Teach Yourself Eastern Philosophy provides a feast of ideas of universal relevance. Teach Yourself Eastern Philosophy Looks at the ethical and social implications of Eastern philosophy. Gives key terms in their original language with full explananations. Points to parallels with Western thought, where appropriate. Provides essential background information for appreciating the religions of India and the Far East.
929 lawyer_78rus 28 марта 2015	Скачать книгу

Fast-track Japanese (+ Audio CD)	Hodder and Stoughton
Автор: Smith Elisabeth Издательство: Hodder&Stoughton, 2010	PDF, 128 страниц, 3.84 МБ 7 Оценка:
Follow this course for 45 minutes a day and in six weeks you'll be speaking Japanese! Elisabeth Smith has used her wide teaching experience to write a course that covers just the vocabulary and the grammar that you really need. This day-by-day programme is easy to follow and fun to do. At the end of six weeks, you'll have the confidence and knowledge to tackle all the situations you need to know about, such as shopping, eating out and getting around. With just the essential words and phrases to learn, and flashcards at the back of the book to help learn them, progress is fast and enjoyable. By the end of this course, you will be at Level A2 of the Common European Framework for Languages: Can understand sentences and frequently used expressions. Can communicate in simple and routine tasks.
464 liego55 21 августа 2012	Скачать книгу

Fast-track Spanish (+ Audio CD)	Hodder and Stoughton
Автор: Smith Elisabeth Издательство: Hodder&Stoughton, 2010	PDF, 128 страниц, 3.84 МБ 7 Оценка:
Follow this course for 35 minutes a day and in six weeks you'll be speaking Spanish! Elisabeth Smith has used her wide teaching experience to write a course that covers just the vocabulary and the grammar that you really need. This day-by-day programme is easy to follow and fun to do. At the end of six weeks, you'll have the confidence and knowledge to tackle all the situations you need to know about, such as shopping, eating out and getting around. With just the essential words and phrases to learn, and flashcards at the back of the book to help learn them, progress is fast and enjoyable. By the end of this course, you will be at Level A2 of the Common European Framework for Languages: Can understand sentences and frequently used expressions. Can communicate in simple and routine tasks.
464 liego55 21 августа 2012	Скачать книгу

Finance for Non-Financial Managers in a Week	Hodder and Stoughton
Автор: Mason Roger Издательство: Hodder&Stoughton, 2012	PDF, 128 страниц, 3.84 МБ 7 Оценка:
The ability to understand finance is crucial to anyone who wants to advance their career. Written by Roger Mason, a leading expert on business finance as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order become confident in financial issues. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
464 liego55 21 июля 2013	Скачать книгу

Find Peace with Tai Chi	Hodder and Stoughton
Автор: Parry Robert Издательство: Hodder&Stoughton, 2010	PDF, 224 страницы, 6.72 МБ 0 Оценка:
This is the perfect introduction for beginners who want to learn the essential principles behind Tai Chi without overcomplicated instructions or confusing detail. You will learn the basic ideas and get into the Tai Chi way of thinking before picking up the 'form' and exercises through a series of simple illustrations designed for all abilities, leaving you with the perfect antidote to the stresses of 21st-century life.
812 allkonekt 11 октрября 2013	Скачать книгу

Successful Public Relations in a Week	Hodder and Stoughton
Автор: Salter Brian Издательство: Hodder&Stoughton, 2012	PDF, 128 страниц, 3.84 МБ 7 Оценка:
An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
464 liego55 21 июля 2013	Скачать книгу

French Grammar You Really Need to Know	Hodder and Stoughton
Автор: Adamson Robin Издательство: Hodder&Stoughton, 2012	PDF, 336 страниц, 10.08 МБ 0 Оценка:
Comprehensive and clear explanations of key grammar patterns and structures are reinforced and contextualized through authentic materials. You will not only learn how to construct grammar correctly, but when and where to use it so you sound natural and appropriate. French Grammar You Really Need to Know will help you gain the intuition you need to become a confident communicator in your new language.
1219 phoenix7 18 марта 2015	Скачать книгу

French for Primary School Teachers (+ Audio CD)	Hodder and Stoughton
Автор: McLachlan Angela Издательство: Hodder&Stoughton, 2010	PDF, 320 страниц, 9.60 МБ 8 Оценка:
This readily-accessible, highly focused, teach yourself book will allow trainees and teachers to work at their own pace, in their own time, to reach a level of competence where they can teach French in the primary classroom with confidence. Each of the 20 chapters will cover language and structures suitable to the primary context, with additional and more complex language to enable teachers to challenge pupils of higher ability or those identified as 'gifted and talented'. They will include core vocabulary and grammatical structures, with an easy-to-follow explanation of the rules (and exceptions) and will include exercises and activities with a four-skill approach. In addition, there will be cultural information, an alphabetical listing of vocabulary and a grammar glossary/summary. The pack will include 2 75-minute CDs with two native speakers engaging in conversations/role play and providing a pronunciation guide for individual topic banks.
1160 admin 19 марта 2013	Скачать книгу

German Grammar You Really Need to Know	Hodder and Stoughton
Автор: Russ Jenny Издательство: Hodder&Stoughton, 2012	PDF, 288 страниц, 8.64 МБ 7 Оценка:
Comprehensive and clear explanations of key grammar patterns and structures are reinforced and contextualized through authentic materials. You will not only learn how to construct grammar correctly, but when and where to use it so you sound natural and appropriate. German Grammar You Really Need to Know will help you gain the intuition you need to become a confident communicator in your new language.
1045 vitalysev 14 июля 2013	Скачать книгу

Get Started in Creative Writing	Hodder and Stoughton
Автор: May Stephen Издательство: Hodder&Stoughton, 2010	PDF, 3.36 МБ 8 Оценка:
Get Started in Creative Writing is an indispensible guide to unlocking your creativity, finding your voice and choosing a genre of writing that suits you best, whether fiction or non-fiction, short stories or novels, children's books or travel writing. It features guidelines for do's and don'ts along with suggestions for crafting a distinctive style.With tips from some of the best-known writers of fiction and non-fiction, you will receive loads of helpful advice to enable you get your own work published.
0 admin 7 декабря 2012	Скачать книгу

Get Started in Dutch (+ Audio CD)	Hodder and Stoughton
Автор: Quist Gerdi Издательство: Hodder&Stoughton, 2010	PDF, 3.36 МБ 8 Оценка:
Are you looking for a course in Dutch written for the absolute beginner who has no experience of learning a foreign language? Get Started in Dutch will give you the confidence to communicate in Dutch. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Dutch. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: can deal with most situations likely to arise whilst travelling in an area where the language is spoken.
0 admin 7 декабря 2012	Скачать книгу

Get Started in German (+ Audio CD)	Hodder and Stoughton
Автор: McNab Rosi Издательство: Hodder&Stoughton, 2010	PDF, 256 страниц, 7.68 МБ 0 Оценка:
Are you looking for a course in German written for the absolute beginner who has no experience of learning a foreign language? Get Started in German will give you the confidence to communicate in German. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in German. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: Can deal with most situations likely to arise whilst travelling in an area where the language is spoken.
928 lawyer_78rus 27 апреля 2014	Скачать книгу

Get Started in Italian (+ Audio CD)	Hodder and Stoughton
Автор: Bowles Vittoria Издательство: Hodder&Stoughton, 2010	PDF, 3.36 МБ 8 Оценка:
Are you looking for a course in Italian written for the absolute beginner who has no experience of learning a foreign language? Get Started in Italian will give you the confidence to communicate in Italian. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Italian. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: Can deal with most situations likely to arise whilst travelling in an area where the language is spoken.
0 admin 7 декабря 2012	Скачать книгу

Get Started in Mandarin Chinese (+ Audio CD)	Hodder and Stoughton
Автор: Lianyi Song Издательство: Hodder&Stoughton, 2010	PDF, 3.36 МБ 8 Оценка:
Are you looking for a course in Mandarin Chinese written for the absolute beginner who has no experience of learning a foreign language? Get Started in Mandarin Chinese will give you the confidence to communicate in Mandarin Chinese. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Mandarin Chinese. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: can deal with most situations likely to arise whilst travelling in an area where the language is spoken.
0 admin 7 декабря 2012	Скачать книгу

Get Started in Portuguese (+ Audio CD)	Hodder and Stoughton
Автор: Tyson-Ward Sue Издательство: Hodder&Stoughton, 2010	PDF, 3.36 МБ 8 Оценка:
Are you looking for a course in Portuguese written for the absolute beginner who has no experience of learning a foreign language? Get Started in Portuguese will give you the confidence to communicate in Portuguese. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Portuguese. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: can deal with most situations likely to arise whilst travelling in an area where the language is spoken.
0 admin 7 декабря 2012	Скачать книгу

Get Started in Spanish (+ Audio CD)	Hodder and Stoughton
Автор: Stacey Mark Издательство: Hodder&Stoughton, 2010	PDF, 3.36 МБ 8 Оценка:
Are you looking for a course in Spanish written for the absolute beginner who has no experience of learning a foreign language? Get Started in Spanish will give you the confidence to communicate in Spanish. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Spanish. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: Can deal with most situations likely to arise whilst travelling in an area where the language is spoken.
0 admin 7 декабря 2012	Скачать книгу

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