Jane Imber
Dictionary of Marketing Terms
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Barron's Ed
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Автор: Jane Imber Издательство: Barron's Ed, 2008 |
PDF, 624 страницы, 18.72 МБ
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This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.
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2261
metroteam
19 апреля 2012
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