John Stones
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No Rules Logos
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Rockport Publishers
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Автор: John Stones
Издательство: Rockport Publishers, 2009
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PDF, 208 страниц, 6.24 МБ
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Each entry is featured in a number of illustrations, analyzed and assessed, and includes feedback about impact and audience reaction. Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key 'rules' of logo design, such as 'keep it simple', 'make a marque that is constant and unchanging', and 'keep to primary colors or black and white'.
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754
 anatoly_24
17 сентября 2014
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Celebration Graphics Sourcebook
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RotoVision
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Автор: John Stones
Издательство: RotoVision, 2009
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PDF, 256 страниц, 7.68 МБ
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«With international clients recognising diverse religious observations, an increasing number of festivals, celebrations, and holidays are appearing on the calendar, and designers are being commissioned to communicate celebration greetings to audiences worldwide. «Celebration Graphics Sourcebook» presents innovative case studies from across all media, budgets, and cultures. As celebrations are a time for fun, these solutions are also some of the most exuberant and beguiling graphic solutions in contemporary design. Examples featured come from a wide range of seasonal holidays, non-religious celebrations, weddings, naming ceremonies, and birthday celebrations, among others. Celebrations are arranged month by month, interspersed with weddings, birthdays, Name Days, Bar Mitzvahs, and other life-marking events. An extensive resources section lists religious observations in every major religion, as well as dates, colour palettes, iconography, symbols, phrases, and ceremonies.»
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928
lawyer_78rus
26 мая 2012
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