Jon Groucutt
Foudations of Marketing
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Palgrave
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Автор: Jon Groucutt Издательство: Palgrave, 2005 |
PDF, 288 страниц, 8.64 МБ
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Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.
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1041
vitalysev
13 декабря 2009
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