Kotler Philip
Principles of Marketing
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Pearson
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Автор: Kotler Philip Издательство: Pearson, 2013 |
PDF, 720 страниц, 21.60 МБ
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For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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2615
admin
11 октрября 2016
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