Macmillan Publishers
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The Roadside MBA: Real-World Lessons for Entrepreneurs, Start-Ups and Small Businesses
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Macmillan Publishers
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Автор: Schaefer Scott
Издательство: Macmillan Publishers, 2015
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PDF, 320 страниц, 9.60 МБ
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THREE TOP MBA PROFESSORS — ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff — and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.
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1163
 admin
20 октрября 2018
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Perfect People
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Macmillan Publishers
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Автор: James Peter
Издательство: Macmillan Publishers, 2012
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PDF, 608 страниц, 18.24 МБ
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John and Naomi Klaesson are grieving the death of their four-year-old son from a rare genetic disorder. They desperately want another child, but when they find out they are both carriers of a rogue gene, they realize the odds of their next child contracting the disease are high. Then they hear about geneticist Doctor Leo Dettore. He has methods that can spare them the heartache of ever losing another child to any disease — even if his methods cost more than they can afford. His clinic is where their nightmare begins. They should have realized that something was wrong when they saw the list. Choices of eye colour, hair, sporting abilities. They can literally design their child. Now it's too late to turn back. Naomi is pregnant, and already something is badly wrong ...
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2207
cool10den
04 июля 2013
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Civil War: Volume III: The History of England
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Macmillan Publishers
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Автор: Ackroyd Peter
Издательство: Macmillan Publishers, 2015
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DOC, 512 страниц, 1.00 МБ
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In Civil War, Peter Ackroyd continues his dazzling account of England's history, beginning with the progress south of the Scottish king, James VI, who on the death of Elizabeth I became the first Stuart king of England, and ends with the deposition and flight into exile of his grandson, James II. The Stuart dynasty brought together the two nations of England and Scotland into one realm, albeit a realm still marked by political divisions that echo to this day. More importantly, perhaps, the Stuart era was marked by the cruel depredations of civil war, and the killing of a king. Ackroyd paints a vivid portrait of James I and his heirs. Shrewd and opinionated, the new King was eloquent on matters as diverse as theology, witchcraft and the abuses of tobacco, but his attitude to the English parliament sowed the seeds of the division that would split the country in the reign of his hapless heir, Charles I. Ackroyd offers a brilliant — warts and all — portrayal of Charles's nemesis Oliver Cromwell, Parliament's great military leader and England's only dictator, who began his career as a political liberator but ended it as much of a despot as 'that man of blood', the king he executed. England's turbulent seventeenth century is vividly laid out before us, but so too is the cultural and social life of the period, notable for its extraordinarily rich literature, including Shakespeare's late masterpieces, Jacobean tragedy, the poetry of John Donne and Milton and Thomas Hobbes' great philosophical treatise, Leviathan. Civil War also gives us a very real sense of the lives of ordinary English men and women, lived out against a backdrop of constant disruption and uncertainty.
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1861
nniikk
19 марта 2018
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Lamentation
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Macmillan Publishers
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Автор: Sansom C.J.
Издательство: Macmillan Publishers
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PDF, 650 страниц, 19.50 МБ
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Lamentation is the eagerly anticipated Shardlake novel from the number one bestselling author, C. J. Sansom. Summer, 1546. King Henry VIII is slowly, painfully dying. His Protestant and Catholic councillors are engaged in a final and decisive power struggle; whoever wins will control the government of Henry's successor, eight-year-old Prince Edward. As heretics are hunted across London, and the radical Protestant Anne Askew is burned at the stake, the Catholic party focus their attack on Henry's sixth wife, Matthew Shardlake's old mentor, Queen Catherine Parr. Shardlake, still haunted by events aboard the warship Mary Rose the year before, is working on the Cotterstoke Will case, a savage dispute between rival siblings. Then, unexpectedly, he is summoned to Whitehall Palace and asked for help by his old patron, the now beleaguered and desperate Queen. For Catherine Parr has a secret. She has written a confessional book, Lamentation of a Sinner, so radically Protestant that if it came to the King's attention it could bring both her and her sympathizers crashing down. But, although the book was kept secret and hidden inside a locked chest in the Queen's private chamber, it has — inexplicably — vanished. Only one page has been found, clutched in the hand of a murdered London printer. Shardlake's investigations take him on a trail that begins among the backstreet printshops of London but leads him and Jack Barak into the dark and labyrinthine world of the politics of the royal court; a world he had sworn never to enter again. Loyalty to the Queen will drive him into a swirl of intrigue inside Whitehall Palace, where Catholic enemies and Protestant friends can be equally dangerous, and the political opportunists, who will follow the wind wherever it blows, more dangerous than either. The theft of Queen Catherine's book proves to be connected to the terrible death of Anne Askew, while his involvement with the Cotterstoke litigants threatens to bring Shardlake himself to the stake.
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2347
admin
14 августа 2009
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How Markets Fail: The Logic of Economic Calamities
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Macmillan Publishers
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Автор: Cassidy John
Издательство: Macmillan Publishers, 2010
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PDF, 409 страниц, 12.27 МБ
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«For fifty years, economists have been developing elegant theories or how markets facilitate innovation, create wealth, and allocate society's resources efficiently. But what about when they fail, when they lead us to stock market bubbles, glaring inequality, polluted rivers, and credit crunches? In How Markets Fail, John Cassidy describes the rising influence of «utopian economies» — the thinking that is blind to how real people act and that denies the many ways an unregulated free market can bring on disaster. Combining on-the-ground reporting and clear explanations of economic theories Cassidy warns that in today's economic crisis, following old orthodoxies isn't just misguided — it's downright dangerous.»
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1483
lockon
27 октрября 2013
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Hunting Eve
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Macmillan Publishers
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Автор: Johansen Iris
Издательство: Macmillan Publishers, 2013
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PDF, 375 страниц, 11.25 МБ
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«EVE DUNCAN IS BACK. THE HUNT IS ON.The latest in Iris Johansen's pulse-pounding series that «Kirkus Reviews» calls filled with intriguing twists and characters and an overarching mystery that will keep fans coming back. She was taken for a reason. Chosen for her skills as a forensic sculptor. Abducted by the deranged father of a serial killer and forced to reconstruct his dead son's skull from bone fragments. Now Eve Duncan has escaped her captor — and she's running for her life. Alone. Unarmed. In the mountains of Colorado, Eve must use all of her strength, courage, and wits to survive this madman's obsession. But Jim Doane is not the only player in the game. While Joe Quinn, Jane MacGuire, and Kendra Michaels search for Eve in the abandoned mining town that could be her ultimate refuge — or her grave — a stranger with ties to her long-ago past is closing in, circling like a wolf, and HUNTING EVE.»
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1362
bp880
20 декабря 2015
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Troublesome Young Men: The Rebels Who Brought Churchill to Power and Helped Save England
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Macmillan Publishers
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Автор: Olson Lynne
Издательство: Macmillan Publishers, 2008
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DjVu, 448 страниц, 17.92 МБ
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A riveting history of the daring politicians who challenged the disastrous policies of the British government on the eve of World War II On May 7, 1940, the House of Commons began perhaps the most crucial debate in British parliamentary history. On its outcome hung the future of Prime Minister Neville Chamberlain's government and also of Britain — indeed, perhaps, the world. Troublesome Young Men is Lynne Olson's fascinating account of how a small group of rebellious Tory MPs defied the Chamberlain government's defeatist policies that aimed to appease Europe's tyrants and eventually forced the prime minister's resignation. Some historians dismiss the phony war that preceded this turning point — from September 1939, when Britain and France declared war on Germany, to May 1940, when Winston Churchill became prime minister — as a time of waiting and inaction, but Olson makes no such mistake, and describes in dramatic detail the public unrest that spread through Britain then, as people realized how poorly prepared the nation was to confront Hitler, how their basic civil liberties were being jeopardized, and also that there were intrepid politicians willing to risk political suicide to spearhead the opposition to Chamberlain — Harold Macmillan, Robert Boothby, Leo Amery, Ronald Cartland, and Lord Robert Cranborne among them. The political and personal dramas that played out in Parliament and in the nation as Britain faced the threat of fascism virtually on its own are extraordinary — and, in Olson's hands, downright inspiring.
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1623
vtormai
20 декабря 2010
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You Say Potato
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Macmillan Publishers
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Автор: Crystal Ben
Издательство: Macmillan Publishers, 2015
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DjVu, 352 страницы, 14.08 МБ
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«Some people say scohn, while others say schown. He says bath, while she says bahth. You say potayto. I say potahto And—wait a second, no one says potahto. No one's ever said potahto. Have they? From reconstructing Shakespeare's accent to the rise and fall of Received Pronunciation, actor Ben Crystal and his linguist father David travel the world in search of the stories of spoken English. Everyone has an accent, though many of us think we don't. We all have our likes and dislikes about the way other people speak, and everyone has something to say about «correct» pronunciation. But how did all these accents come about, and why do people feel so strongly about them? Are regional accents dying out as English becomes a global language? Witty, authoritative, and jam-packed full of fascinating facts, You Say Potato is a celebration of the myriad ways in which the English language is spoken—and how our accents, in so many ways, speak louder than words.»
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1279
anarho
25 апреля 2019
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