Все книги издательства «McGraw-Hill»
Perfect Phrases for Writing Company Announcements
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McGraw-Hill
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Издательство: McGraw-Hill, 2013 |
PDF, 224 страницы, 6.72 МБ
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Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations. Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, regardless of the situation or scenario. Learn the most effective language for: Describing new products and services Explaining hiring procedures Detailing a new strategic focus Announcing relocation or expansion Articulating mergers and strategic partnerships.
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813
allkonekt
12 сентября 2018
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Harpers Illustrated Biochemistry
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McGraw-Hill
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Автор: Murray Robert K. Издательство: McGraw-Hill, 2012 |
PDF, 3.36 МБ
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Helps you to gain an understanding of the principles of biochemistry and molecular biology as they relate to modern medicine. This title addresses the structures and functions of proteins and enzymes. It includes fifteen special topics, ranging from nutrition, digestion and absorption to the biochemistry of aging.
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0
admin
7 декабря 2014
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Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
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McGraw-Hill
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Автор: Miles Jason Издательство: McGraw-Hill, 2013 |
PDF, 240 страниц, 7.20 МБ
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Leverage today's hottest social media platform to reach more customers and make more sales. Instagram Power covers it all — from getting set up with an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. It provides easy-to-implement action steps, business-oriented strategies, and simple tips to guide you through a series of activities to grow your business. Jason Miles is the author of Pinterest Power and cofounder and marketer at Liberty Jane Clothing. He is also the Vice President for Advancement (Marketing, Development, and Human Resources) at Northwest University, where he is responsible for enrollment marketing, as well as branding, alumni relations, and fundraising.
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871
admin
23 декабря 2015
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Principles of Auditing and Other Assurance Services (+ Audio CD)
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McGraw-Hill
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Автор: Whittington Ray Издательство: McGraw-Hill, 2011 |
PDF, 864 страницы, 25.92 МБ
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Whittington/Pany is our market leader in the auditing discipline. While most textbooks use a cycles approach, Whittington/Pany enlists a balance sheet approach — making it particularly straightforward and user-friendly in addressing the auditing profession's risk-based approach for financial statement audits as well as for integrated audits of financial statements and internal control. The 18th edition covers the latest auditing standards to meet the needs of the current marketplace. The authors are well connected — both Ray Whittington and Kurt Pany served as members of the Audit Standards Board, and Whittington recently completed his term as President of the Auditing Section of the American Accounting Association.
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3135
styleprofi
10 декабря 2013
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Official TOEFL iBT Tests (+ Audio CD)
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McGraw-Hill
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Издательство: McGraw-Hill, 2013 |
PDF, 460 страниц, 13.80 МБ
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Authentic TOEFL questions from the test-makers themselves! Official TOEFL iBT Tests with Audio contains five actual retired TOEFL test forms with authentic TOEFL reading, listening, speaking, and writing questions. Each form includes an answer key and complete audio transcripts. You also get audio for all the listening passages of the tests, provided on the accompanying audio CD.
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1670
admin
22 марта 2016
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Perfect Phrases for Performance Reviews
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McGraw-Hill
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Издательство: McGraw-Hill |
PDF, 224 страницы, 6.72 МБ
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The ability to craft an employee review that is meaningful and change-driven is what separates average supervisors from great managers. How often, though, have you struggled to find the most appropriate words for your needs? This completely revised and updated second edition of Perfect Phrases for Performance Reviews provides hundreds of ready-made phrases you can use to clearly communicate any employee's performance in 74 different skill areas. Learn the most effective language for: — Crafting an accurate, carefully worded assessment — Documenting behaviors and accomplishments — Guiding and developing promising workers — Conducting face-to-face interviews.
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808
allkonekt
07 апреля 2009
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Perfect Phrases for Writing Grant Proposals
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McGraw-Hill
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Издательство: McGraw-Hill |
PDF, 192 страницы, 5.76 МБ
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These days, it's not enough to work for a good cause or worthy organization. If you want to receive funding from a corporation, community, foundation, or government institution, it all comes down to one thing: your proposal. With hundreds of ready-to-use Perfect Phrases, you'll quickly know the right words to use for the three major sections of every successful grant proposal: — How to introduce yourself, your program, and your achievements; — How to describe your goals-and what funding will accomplish; — What you should include as your supporting documents.
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693
zorkuzz
15 сентября 2009
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Great Answers! Great Questions! For Your Job Interview
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McGraw-Hill
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Издательство: McGraw-Hill, 2004 |
PDF, 200 страниц, 6.00 МБ
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«This book provides answers to the trickiest interview questions — and questions that make candidates look great! «Great Answers! Great Questions! For Your Job Interview» prepares you for anything that might come your way during the all-important interview. Whether you're interviewing for an entry-level job or a top-level management position, this thorough guide provides answers for almost any question you can imagine — plus, it arms you with smart questions hiring managers want you to ask. From pre-interview research to follow-up calls, the authors walk you through every step of the interview process, providing the tips and tools you need to succeed in every interview.Worksheets and practice exercises let you practice your perfect response, and helpful samples guide you on your way. You'll get excellent advice on customizing your resume for any position and on mastering the art of the interview. This comprehensive, step-by-step guide includes: answers to any tough question; questions that showcase your knowledge and skill; what you should know about your future employer; helpful, proven strategies for online job searching; tips on demeanor and physical presentation; traits that employers look for in a candidate; helpful techniques for successful telephone interviews; and, special tips for career changers.»
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723
admin
22 сентября 2009
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Perfect Phrases for Customer Service
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McGraw-Hill
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Издательство: McGraw-Hill |
PDF, 256 страниц, 7.68 МБ
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«You've heard it a million times: «The customer is always right.» But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee. Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations--and includes simple, effective techniques that can help you meet even the most demanding customer needs. Master the most effective words and phrases for: — Defusing bad situations before they get worse — Handling complaints patiently and professionally — Satisfying customers and increasing sales — Building long-term relationships with important customers.»
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924
lawyer_78rus
22 сентября 2009
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Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results
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McGraw-Hill
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Автор: Rother Mike Издательство: McGraw-Hill, 2009 |
DjVu, 306 страниц, 12.24 МБ
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«Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress — and what it takes to make it a real part of your culture.» Jeffrey K. Liker, bestselling author of The Toyota Way «[Toyota Kata is] one of the stepping stones that will usher in a new era of management thinking.» The Systems Thinker «How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way.» James P. Womack, Chairman and Founder, Lean Enterprise Institute «Practicing the improvement kata is perhaps the best way we've found so far for actualizing PDCA in an organization.» John Shook, Chairman and CEO, Lean Enterprise Institute This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines — called kata — that power its success with continuous improvement and adaptation. The book also reaches beyond Toyota to explain issues of human behavior in organizations and provide specific answers to questions such as: How can we make improvement and adaptation part of everyday work throughout the organization? How can we develop and utilize the capability of everyone in the organization to repeatedly work toward and achieve new levels of performance? How can we give an organization the power to handle dynamic, unpredictable situations and keep satisfying customers? Mike Rother explains how to improve our prevailing management approach through the use of two kata: Improvement Kata — a repeating routine of establishing challenging target conditions, working step-by-step through obstacles, and always learning from the problems we encounter; and Coaching Kata: a pattern of teaching the improvement kata to employees at every level to ensure it motivates their ways of thinking and acting. With clear detail, an abundance of practical examples, and a cohesive explanation from start to finish, Toyota Kata gives executives and managers at any level actionable routines of thought and behavior that produce superior results and sustained competitive advantage.»
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1109
harmony
07 апреля 2013
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Landscape Architecture: A Manual of Environmental Planning and Design
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McGraw-Hill
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Автор: Barry W. Starke Издательство: McGraw-Hill, 2013 |
DjVu, 448 страниц, 17.92 МБ
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Since the first edition was published in 1961, Landscape Architecture: A Manual of Environmental Planning and Design has outlined the land-planning process in clear, simple, and practical terms. The revised edition of the book that has for decades provided instruction on the planning of workable and well-related use area, taking into consideration the volumetric shaping of exterior spaces, exploring the possibilities of site-structure organization, applying contemporary thinking to the planning of human habitations and communities, and providing guidance on creating more efficient and pleasant places within the context of the city and the region contains information on sustainable planning, design, and management along with crucial information regarding water conservation, water management, and stormwater management--and new and updated color photographs!
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1627
vtormai
24 июля 2014
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Jawetz, Melnick and Adelbergs: Medical Microbiology
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McGraw-Hill
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Автор: Geo. F. Brooks Издательство: McGraw-Hill, 2013 |
PDF, 3.36 МБ
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This is a full-color review of the clinically important aspects of microbiology. It includes more than 20 case studies. The twenty-sixth edition of Jawetz, Melnick & Adelberg's Medical Microbiology delivers a concise, up-to-date overview of the roles microorganisms play in human health and illness. Linking fundamental principles with the diagnosis and treatment of microbial infections, this classic text has been updated throughout to reflect the tremendous expansion of medical knowledge that has taken place since the last edition published. Along with brief descriptions of each organism, you will find vital perspectives on pathogenesis, diagnostic laboratory tests, clinical findings, treatment, and epidemiology. The book also includes an entire chapter of case studies that focuses on differential diagnosis and management of microbial infections. Jawetz, Melnick & Adelberg's Medical Microbiology, 26e introduces you to basic clinical microbiology through the fields of bacteriology, virology, mycology, and parasitology, giving you a thorough yet understandable review of the discipline. Here's why Jawetz, Melnick & Adelberg's Medical Microbiology, 26e is essential for USMLE review: 750+ USMLE-style review questions 300+ informative tables and illustrations; 23 case studies to sharpen you differential diagnosis and management skills; an easy-to-access list of medically important microorganisms; coverage that reflects the latest techniques in laboratory and diagnostic technologies; full-color images and micrographs; NEW Chapter-ending summaries; and, NEW Chapter concept checks.
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0
admin
7 декабря 2015
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Basic and Clinical Pharmacology: 13 edition
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McGraw-Hill
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Автор: Bertram G. Katzung Издательство: McGraw-Hill, 2015 |
DjVu, 1214 страниц, 48.56 МБ
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The most up-to-date, comprehensive, and authoritative pharmacology text in health medicine organized to reflect the syllabi in many pharmacology courses and in integrated curricula, Basic & Clinical Pharmacology, 13e covers the important concepts students need to know about the science of pharmacology and its application to clinical practice. Selection of the subject matter and order of its presentation are based on the authors' many years experience in teaching this material to thousands of medical, pharmacy, dental, podiatry, nursing, and other health science students. To be as clinically relevant as possible, the book includes sections that specifically address the clinical choice and use of drugs in patients and the monitoring of their effects, and case studies that introduce clinical problems in many chapters. Presented in full color and enhanced by more than three hundred illustrations, Basic & Clinical Pharmacology features numerous summary tables and diagrams that encapsulate important information. It explains everything students need to know about the science of pharmacology and its application to clinical practice. Includes 330 full-color illustrations, case studies, and chapter-ending summary tables. It is organized to reflect the syllabi of pharmacology courses Descriptions of important new drugs.
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4414
mrtwister
07 апреля 2019
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The Warren Buffett Philosophy of Investment: How a Combination of Value Investing and Smart Acquisitions Drives Extraordinary Success
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McGraw-Hill
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Автор: Chirkova Elena Издательство: McGraw-Hill, 2015 |
PDF, 336 страниц, 10.08 МБ
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See the world's number1 investor like never before — and learn how you can replicate his success. Many books have been written about Warren Buffett's value-investing strategy, and volumes more have been written about becoming a top-tier value investor. Even so, no one can touch the success Warren Buffett has achieved. Why? In this revealing examination of Buffett's success, practitioner, professor, and bestselling author Lena Chirkova proposes the key to replicating his achievements is found in his acquisition practices as well as his investment strategy. In The Warren Buffett Philosophy of Investment, she looks at the man in full to piece together the framework leading to his unmatched wealth-generating prowess. The cornerstone of her study goes beyond investment theory to show Buffett's core wealth drivers are his philosophies behind Berkshire Hathaway. From his decision to create a joint stock company (instead of a mutual fund) to his hands-off policy with acquired companies to making himself a brand-name of mergers and acquisitions — she illustrates an intimate portrayal of Buffett operating behind the scenes by piecing together his career with scholarly diligence and scrutiny. Even well-read Buffett followers gain fresh insight into the man by discovering: Where his divergence from the principals of Ben Graham and Philip Fisher make him a superior investor. Why his unorthodox perspective on the financial markets keep him ahead of the curve. How his vision of risk, interpretation of volatility, and scepticism about investing in technology companies are interconnected. What he sees as the critical problems of corporate finance. Additionally, readers are treated to extraordinary coverage of how Buffett strategically set up Berkshire Hathaway to suit his personal long-term investment strategy and provide almost cost-free leverage. See how Buffett's singular acquisition tactics and portfolio investments earned Berkshire Hathaway the distinction as the right home for the right people, which gives him access to deals unobtainable by other companies and investors. You're only investing with half a strategy until you take your value investing to the next level with The Warren Buffett Philosophy of Investment.
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1221
phoenix7
19 февраля 2017
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Perfect Phrases for Letters of Recommendation
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McGraw-Hill
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Автор: Bodine Paul Издательство: McGraw-Hill, 2010 |
PDF, 208 страниц, 6.24 МБ
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Expert advice for helping an applicant's chances of acceptance by choosing the right words and phrases As a teacher, professor, or an employer, you are often called upon for letters of recommendation — and probably as often find yourself stumped about what to say. It can be a daunting task when someone's future is in the balance. This book, written by a writing expert, will help you find the right words — and avoid thepitfalls — of creating a letter of recommendation. Author Paul Bodine explains what makes a recommendation letter good and also what can make it ineffective. The book contains paragraph-length examples of effective recommendation letter writing for all types of situations.
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754
anatoly_24
17 августа 2012
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Sports in Society
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McGraw-Hill
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Автор: Jay J. Coakley Издательство: McGraw-Hill, 2014 |
PDF, 704 страницы, 21.12 МБ
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Using a topics-based approach organized around provocative questions about the interaction of sports, culture and society, Sports in Society presents an accessible introduction to research and theory in the sociology of sport. This new edition continues the legacy of the previous editions while introducing new material and examples that bring theory to life. Current debates in sports, such as how youth participation can be increased or sport funding allocated, have been integrated throughout the text to provide a holistic view of society. An Online Learning Centre accompanies this book offering a range of lecturer support materials as well as resources and tests for students.
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2558
krot
18 июля 2015
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Succeeding with Your Master's Dissertation: A Step-By-Step Handbook
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McGraw-Hill
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Автор: Biggam John Издательство: McGraw-Hill, 2014 |
PDF, 344 страницы, 10.32 МБ
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Amazon reviews for the 2nd edition: Best book ever. Bought this for a friend because, even though I finished my masters over a year ago, I'm not parting with mine. This book got me my first. I bought the book, stuck to the steps... and my dissertation scored among the top five in class! This book helped me so much, you have no idea. Every time I was lost — the book knew what to do. Loved it and I'm giving it 5 stars. It honestly kept me from going insane during that difficult time. Saved me. Fantastic book full of extremely useful things, really easy to read yet very detailed, love the collection of useful verbs! It's my dissertation bible! What should I put in my introduction? What do I need to do to write a literature or systematic review? How do I explain my research methods and write up my findings? How should I conclude my dissertation? Help! How do I prepare for a viva? Succeeding with your Master's Dissertation, Third Edition, does what few other books do: it carefully guides the student through the entire dissertation process from start to finish, speaking directly to the reader and offering clear, straightforward and practical advice. The author uses clear illustrations of what students should do or not do — to reach their full potential, helping them to succeed with their dissertation and avoid common pitfalls along the way. Thoroughly revised and updated, this essential handbook takes the student from research proposal, through literature reviews, research methods, and writing up, through to submission and marking, featuring: Essential material on the benefits of using university library databases and social media in research A chapter on good referencing and avoiding plagiarism, plus coverage of research ethics Expanded material on submitting a research proposal, including sample proposal forms for guidance Advice on the emotional journey and where to find assistance and support Information on further reading. This is key reading for any social science, business, humanities or healthcare student required to complete a dissertation as part of their studies. This book will also prove useful for undergraduate students considering postgraduate studies and for supervisors facilitating dissertation supervision.
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1250
alex1984
16 марта 2017
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Green Supply Chain Management
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McGraw-Hill
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Автор: Sarkis Joseph Издательство: McGraw-Hill, 2014 |
PDF, 85 страниц, 2.55 МБ
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This monograph focuses on the issues facing sustainability in supply chains. Specifically it provides an overview of green supply chain management (GSCM) and the management of technology within this context. The topics include the operational and technological activities and characteristics of GSCM management. Organizational greening activities that play a role in GSCM operations are presented. The monograph also provides functional activities of the GSCM which include supplier management, internal operations management, logistics, and reverse logistics issues. Managerial considerations related to planning, justifying, and implementing GSCM and the respective technologies provide some insights into management decisions that will be faced in this environment. The references and bibliography provide a dozens of additional readings for those interested in this emergent and complex issue.
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308
ivanww
08 марта 2017
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Idea Engineering: Creative Thinking and Innovation
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McGraw-Hill
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Автор: La Verne Abe Harris Издательство: McGraw-Hill, 2014 |
PDF, 140 страниц, 4.20 МБ
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Engineers and technologists often operate from a worldview of ones and zeros. The mission of this book is to interject the colorful world of creative thinking to help engineers and technologists learn to think and work differently. Thus, 'idea engineering' becomes the driving force, transforming engineers and technologists into innovators and entrepreneurs, using case studies and anecdotes from first-hand experience. The material in this book is organized to take the reader through basic concepts and techniques of creative thinking and innovation, to better solve engineering and technological challenges. It provides an overall understanding of who, what, why, when, and how 'idea engineering' can transform an individual and a company to formulate and apply the best possibilities. The target audience is university-level students and practitioners, especially upper division undergraduates and graduate students in engineering education, industrial engineering, engineering technology, science, and technology; and then engineering practitioners from an engineering, technology, or science background. It can be purchased individually as a text, professional trade or reference title, or accessed within a collection libraries and professional organizations would buy. In addition, the material in this book can supplement coursework in business, communication, management, and applied creative arts. As a core or supplemental text, it would make a great foundation for a one-credit course — or a part of any three-credit capstone design course or seminar — stressing creative thinking and innovation. It would also be a good overview for any layman interested in learning about creative thinking and innovation.
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508
admin
08 марта 2017
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