Oxford University Press
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A Dictionary of Marketing
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Oxford University Press
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Издательство: Oxford University Press
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PDF, 3.36 МБ
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
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0
 admin
7 декабря 2009
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Oxford Reading Tree Read with Biff, Chip and Kipper: Spelling Games Flashcards
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Oxford University Press
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Издательство: Oxford University Press
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PDF, 55 страниц, 1.65 МБ
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Read with Biff, Chip and Kipper Spelling Games wipe-clean flashcards with pen are a fun way for children to develop their spelling skills, and they support the way children are taught to write at school. These fun spelling games have been specially created to support the National Curriculum and complement the Read with Biff, Chip & Kipper My Grammar, Punctuation and Spelling Kit. Playing these spelling games will help children to: *learn and practise alternative spellings *become familiar with phoneme/grapheme variations *practise writing skills This set of 55 cards includes support for parents,fun games and useful tips for using the flashcards. The series provides essential support for parents through www.oxfordowl.co.uk. Visit Oxford Owl for practical advice for helping children learn to read, all you need to know about grammar, as well as lots of fun activities and free eBooks.
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198
shejan
16 марта 2009
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Dominoes Quick Start
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Oxford University Press
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Издательство: Oxford University Press
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PDF, 40 страниц, 1.20 МБ
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Four-level graded readers series, perfect for reading practice and language skills development at upper-primary and lower-secondary levels. Dominoes is a full-colour, interactive readers series that offers students a fun reading experience while building their language skills. With integrated activities, an interactive MultiROM, and exciting, fully dramatized audio for every story, the new edition of the series makes reading motivating for students while making it easy for you to develop their reading and language skills.
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144
admin
14 июля 2009
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Dominoes Two Ali Baba
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Oxford University Press
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Издательство: Oxford University Press
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PDF, 72 страницы, 2.16 МБ
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Four-level graded readers series, perfect for reading practice and language skills development at upper-primary and lower-secondary levels. Dominoes is a full-colour, interactive readers series that offers students a fun reading experience while building their language skills. With integrated activities, an interactive MultiROM, and exciting, fully dramatized audio for every story, the new edition of the series makes reading motivating for students while making it easy for you to develop their reading and language skills.
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259
romabazhenov
19 февраля 2009
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Virtual Friends
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Oxford University Press
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Издательство: Oxford University Press
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PDF, 72 страницы, 2.16 МБ
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Four-level graded readers series, perfect for reading practice and language skills development at upper-primary and lower-secondary levels. Dominoes is a full-colour, interactive readers series that offers students a fun reading experience while building their language skills. With integrated activities, an interactive MultiROM, and exciting, fully dramatized audio for every story, the new edition of the series makes reading motivating for students while making it easy for you to develop their reading and language skills.
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259
romabazhenov
19 февраля 2009
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Organizations
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Oxford University Press
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Автор: Mary Jo Hatch
Издательство: Oxford University Press, 2011
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PDF, 176 страниц, 5.28 МБ
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Most of us recognize that organizations are everywhere. You meet them on every street corner in the form of families and shops, study in them, work for them, buy from them, pay taxes to them. But have you given much thought to where they came from, what they are today, and what they might become in the future? How and why do they have so much influence over us, and what influences them? How do they contribute to and detract from the meaningfulness of lives, and how might we improve them so they better serve our needs and desires? This Very Short Introductions addresses all of these questions and considers many more. Mary Jo Hatch introduces the concept of organizations by presenting definitions and ideas drawn from the a variety of subject areas including the physical sciences, economics, sociology, psychology, anthropology, literature, and the visual and performing arts. Drawing on examples from prehistory and everyday life, from the animal kingdom as well as from business, government, and other formal organizations, Hatch provides a lively and thought provoking introduction to the process of organization.
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638
kubinec12
12 апреля 2015
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Radioactivity
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Oxford University Press
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Автор: Tuniz Claudio
Издательство: Oxford University Press, 2012
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PDF, 176 страниц, 5.28 МБ
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You cannot hide from radioactivity. Even the book you are holding is slightly radioactive, less so if it is an e-book. Radioactivity — the breakdown of unstable atomic nuclei, releasing radiation — is a fundamental process in nature. It is a process that has been harnessed to provide wide and important applications in science, medicine, and energy production. But it remains much misunderstood — and feared, perhaps because nuclear radiation cannot be detected by human senses, and can undoubtedly do great harm if appropriate precautions are not taken. The traces of radioactive atoms in rock have allowed us to understand the nature and history of the Earth, in particular to date events in that history. Radioactive dating has been used for a variety of purposes, from archaeology to the dating of the Turin Shroud. In medicine, MRI scans and use of radioactive tracers have saved lives, and radioactivity is used widely in industry. And of course, it can provide a relatively cheap and clean source of energy, though the development of nuclear energy has been controversial and in recent times there have been increasing concerns about the dangers of nuclear terrorism. In this Very Short Introduction, Claudio Tuniz explains the nature of radioactivity and discuss its role in nature. Describing radioactivity in the stars and in the Earth, he also looks at its wide range of applications in biomedicine and in science, as well as the mechanisms of nuclear fission and fusion, and the harnessing of nuclear power.
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638
kubinec12
12 марта 2015
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Galileo
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Oxford University Press
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Издательство: Oxford University Press, 2001
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PDF, 160 страниц, 4.80 МБ
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In a startling reinterpretation of the evidence, Stillman Drake advances the hypothesis that Galileo's trial and condemnation by the Inquisition was caused not by his defiance of the Church, but by the hostility of contemporary philosophers. Galileo's own beautifully lucid arguments are used to show how his scientific method was utterly divorced from the Aristotelian approach to physics in that it was based on a search not for causes but for laws. Galileo's method was of overwhelming significance for the development of modern physics, and led to a final parting of the ways between science and philosophy.
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577
admin
25 мая 2009
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Global Catastrophes
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Oxford University Press
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Автор: McGuire Bill
Издательство: Oxford University Press, 2009
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DjVu, 152 страницы, 6.08 МБ
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Life on earth will come to an end. It's just a matter of when. Global Catastrophes: A Very Short Introduction focuses on the many potential catastrophes facing our planet and our species in the future, and looks at both the probability of these events happening and our chances of survival. Coverage extends from discussion of the likely consequences of the current global warming to the inevitable destruction of the earth in the far future, when it is enveloped by our giant, bloated sun. In between, other 'end of the world scenarios' will be examined, including the New Ice Age, asteroid and comet impact, supervolcanoes, and mega-tsunami.
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551
coldlikeice
16 декабря 2011
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Anxiety
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Oxford University Press
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Автор: Freeman Daniel
Издательство: Oxford University Press, 2012
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PDF, 176 страниц, 5.28 МБ
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Are we born with our fears or do we learn them? Why do our fears persist? What purpose does anxiety serve? How common are anxiety disorders, and which treatments are most effective? What's happening in our brain when we feel fear? And what are Colombian worry dolls? This Very Short Introduction draws on the best scientific research to offer a highly accessible explanation of what anxiety is, why it is such a normal and vital part of our emotional life, and the key factors that cause it. Insights are drawn from psychology, neuroscience, genetics, epidemiology, and clinical trials. Providing a fascinating illustration of the discussion are two interviews conducted specifically for the book, with the actor, writer, director, and television presenter Michael Palin and former England football manager Graham Taylor. The book covers in detail the six major anxiety disorders: phobias; panic disorder and agoraphobia; social anxiety; generalised anxiety disorder; obsessive compulsive disorder; and post-traumatic stress disorder. With a chapter devoted to each disorder, Daniel and Jason Freeman take you through the symptoms, prevalence, and causes of each one. A final chapter describes the treatments available for dealing with anxiety problems.
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638
kubinec12
12 марта 2015
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The Cell
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Oxford University Press
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Автор: Allen Terence
Издательство: Oxford University Press, 2011
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PDF, 160 страниц, 4.80 МБ
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All living things on Earth are composed of cells. A cell is the simplest unit of a self-contained living organism, and the vast majority of life on Earth consists of single-celled microbes, mostly bacteria. These consist of a simple 'prokaryotic' cell, with no nucleus. The bodies of more complex plants and animals consist of billions of 'eukaryotic' cells, of varying kinds, adapted to fill different roles — red blood cells, muscle cells, branched neurons. Each cell is an astonishingly complex chemical factory, the activities of which we have only begun to unravel in the past fifty years or so through modern techniques of microscopy, biochemistry, and molecular biology. In this Very Short Introduction, Terrence Allen and Graham Cowling describe the nature of cells — their basic structure, their varying forms, their division, their differentiation from initially highly flexible stem cells, their signalling, and programmed death. Cells are the basic constituent of life, and understanding cells and how they work is central to all biology and medicine.
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580
admin
26 февраля 2013
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Anaesthesia
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Oxford University Press
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Автор: O'Donnell Aiden
Издательство: Oxford University Press, 2012
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PDF, 160 страниц, 4.80 МБ
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What do anaesthetists do? How does anaesthesia work? What are the risks? And how does the anaesthetist know if you are really asleep? Anaesthesia is a mysterious and sometimes threatening process. In this Very Short Introduction, Aidan O'Donnell takes the reader on a tour through the whole of the modern anaesthetic practice. He begins by explaining general anaesthesia: what it is, how it is produced, and how it differs from natural sleep and other forms of unconsciousness. He goes on to consider the main categories of anaesthetic drugs, including anaesthetic vapours, intravenous agents, muscle relaxants, and analgesics, together with explanations of how they work and what their purpose is. Set against the historical background of anaesthetic and surgical practice, O'Donnell examines the large role anaesthetists play in specialised areas such as intensive care medicine, pain medicine, and childbirth; and finally, he considers the risks of anaesthesia, putting in to context that anaesthesia is a very safe process.
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580
admin
26 декабря 2014
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Governance
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Oxford University Press
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Автор: Bevir Mark
Издательство: Oxford University Press, 2012
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DjVu, 152 страницы, 6.08 МБ
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The word governance is ubiquitous. The World Bank and the International Monetary Fund make loans conditional on good governance. Climate change and avian flu appear as issues of global governance. The European Union issues a White Paper on Governance. The U.S. Forest Service calls for collaborative governance. What accounts for the pervasive use of the term governance and to what does it refer? It has a bewildering set of answers. The word governance is used in a variety of contexts, but at a general level, it refers to all forms of social coordination and patterns of rule. In this Very Short Introduction, Mark Bevir considers not only the main theories of governance, but also their impact in a variety of areas including corporate, public, and global affairs.
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551
coldlikeice
17 октрября 2015
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Martin Luther
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Oxford University Press
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Автор: Scott H. Hendrix
Издательство: Oxford University Press, 2010
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DOC, 144 страницы, 1.00 МБ
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This introduction presents Martin Luther as historians now see him. Instead of singling him out as a modern hero, the book emphasizes the context in which Luther worked, the colleagues who supported him, and the opponents who adamantly opposed his agenda for change. Scott H. Hendrix explains the religious reformation and Luther's importance, without ignoring the political and cultural forces that led the reformation down paths Luther could neither foresee nor influence. This Very Short Introduction pays tribute to Luther's genius, but also recognizes the self-righteous attitude that alienated contemporaries, offering a unique explanation for that behaviour.
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522
alex033ru
21 октрября 2013
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Thought
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Oxford University Press
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Автор: Bayne Tim
Издательство: Oxford University Press, 2013
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DOC, 144 страницы, 1.00 МБ
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There is no denying that thinking comes naturally to human beings. But what are thoughts? How is thought realized in the brain? Does thinking occur in public or is it a purely private affair? Do young children and non-human animals think? Is human thought the same everywhere, or are there culturally specific modes of thought? What is the relationship between thought and language? What kind of responsibility do we have for our thoughts? In this compelling Very Short Introduction, Tim Bayne looks at the nature of thought. Beginning with questions about what thought is and what distinguishes it from other kinds of mental states, he goes on to examine various interpretations of thought from philosophy, psychology, neuroscience, and anthropology. By exploring the logical structures of thought and the relationship between thought and other mental phenomena, as well as the mechanisms that make thought possible and the cultural variations that may exist in our thought processes, Bayne looks at what we know — and don't know — about our great capacity for thought.
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523
alex033ru
22 сентября 2018
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Aristocracy
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Oxford University Press
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Автор: Doyle William
Издательство: Oxford University Press, 2010
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DOC, 144 страницы, 1.00 МБ
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Aristocracies or nobilities dominated the social, economic, and institutional history of all European counties until only a few generations ago. The relics of their power, in traditions and behaviour, in architecture and the arts, are still all around us. This short introduction shows how ideas of aristocracy originated in ancient times, were transformed in the middle ages, and have only fallen apart over the last two centuries. The myths in which aristocracies have always sought to shroud themselves are stripped away, but the true sources of their enduring power are also revealed. Their outlook and behaviour affected the rest of society in innumerable and sometimes surprising ways, but perhaps most surprising was the way in which a centuries-old aristocratic hegemony crumbled away over the last two hundred years. In this Very Short Introduction William Doyle considers why this happend and what remains today.
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522
alex033ru
21 октрября 2013
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