Все книги издательства «Palgrave»
Mastering Financial Management
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Palgrave
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Автор: John Whiteley Издательство: Palgrave, 2003 |
PDF, 256 страниц, 7.68 МБ
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«This work offers a blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real life situations. «Mastering Financial Management» aims to help readers tease out meaning from company accounts, make financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more. It is useful as a text for all students requiring an introduction to financial management and for business managers with no financial background.»
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925
lawyer_78rus
23 августа 2009
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Mastering Public Relations
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Palgrave
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Автор: Anthony Davis Издательство: Palgrave, 2007 |
PDF, 256 страниц, 7.68 МБ
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«Mastering Public Relations» takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.»
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927
lawyer_78rus
25 июня 2009
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Studying Arts and Humanities
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Palgrave
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Автор: Catherine Bates Издательство: Palgrave, 2009 |
PDF, 208 страниц, 6.24 МБ
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Clearly illustrated with examples of written work and useful interactive exercises, this guide will encourage independent learning, helping arts and humanities students to develop effective study habits and learn successful strategies for reading and writing about theoretical texts.
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754
anatoly_24
17 сентября 2014
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Foudations of Marketing
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Palgrave
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Автор: Jon Groucutt Издательство: Palgrave, 2005 |
PDF, 288 страниц, 8.64 МБ
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Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.
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1041
vitalysev
13 декабря 2009
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Key Concepts in Marketing
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Palgrave
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Автор: Jon Sutherland Издательство: Palgrave, 2004 |
PDF, 320 страниц, 9.60 МБ
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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
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1157
admin
18 июня 2009
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Mastering Communication
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Palgrave
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Автор: Nicky Stanton Издательство: Palgrave, 2009 |
PDF, 496 страниц, 14.88 МБ
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Fully revised and updated, this new edition is essential reading for anyone wanting to improve their communication skills and knowledge of how communication works in organisations. Reflecting developments in information technology, communication research and twenty-first business practice, the text offers a significant contribution to the subject.
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1798
neptun
15 июня 2011
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Mastering Modern British History
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Palgrave
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Автор: Norman Lowe Издательство: Palgrave, 2009 |
PDF, 848 страниц, 25.44 МБ
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For individual or classroom study, this revised 4th edition, brings British history up-to-date with new content on Britain under New Labour since 1997. Taking into account latest research and interpretations, the commentary is informative and enjoyable; the source material stimulating and enlightening.
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3074
marina_abcd
23 февраля 2011
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Key Concepts in Law
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Palgrave
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Автор: Ian McLeod Издательство: Palgrave, 2010 |
PDF, 240 страниц, 7.20 МБ
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Legal terminology need not be intimidating, difficult and obscure. This book provides an ideal introduction to the meaning of the core vocabulary which confronts anyone approaching the study of Law for the first time. A particular feature is its explanation of how Latin words and phrases should be pronounced, as well as what they mean.
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870
admin
23 февраля 2012
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Mastering Advanced English Language
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Palgrave
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Автор: Sara Thorne Издательство: Palgrave, 2008 |
PDF, 656 страниц, 19.68 МБ
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Written primarily for AS and A-Level English courses, but of interest to university students on related courses, this book is designed to make an intuitive understanding of language explicit. By focusing on language use in different contexts, it encourages an investigative and interpretative approach. It provides the core theoretical knowledge required for tackling a wide range of tasks and aims to develop awareness of both the nature and the function of language. This revised edition fine-tunes the content, presentation and style of the previous edition, and offers more scope for active reading and experimentation with practical analysis, more relevant examples and additional material that will appeal to contemporary readers.
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2376
trundle
24 августа 2010
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Mastering Accounting Skills
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Palgrave
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Автор: Margaret Nicholson Издательство: Palgrave, 2006 |
PDF, 456 страниц, 13.68 МБ
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Mastering Accounting Skills is a clear explanatory text designed for beginners with no prior knowledge or experience of the discipline. The text contains many practical assignments that reflect the assessment requirements of the manual units for OCR (Oxford, Cambridge and RSA) Levels 1, 2, and 3 Bookkeeping and Accounting qualifications. Step-by-step illustrations enable students to gain a real understanding of the principles and procedures of Bookkeeping and Accounting.
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1650
alexandrus1
16 марта 2009
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Evidence
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Palgrave
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Автор: Raymond N. Emson Издательство: Palgrave, 2010 |
PDF, 600 страниц, 18.00 МБ
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From DNA profiling to consideration of the accused's previous conduct, the law of evidence is a fascinating amalgam of logic, common sense, philosophy and tactics. Evidence explains the fundamentals and looks at the principles behind it.
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2176
admin
24 сентября 2015
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Politics
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Palgrave
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Автор: Andrew Heywood Издательство: Palgrave, 2007 |
PDF, 496 страниц, 14.88 МБ
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Stimulating, succinct and accessible, this highly successful text offers a comprehensive introduction to the study of politics, written from an international perspective. Including a new chapter on the mass media and political communication it contains substantial new material on developments such as the 'War on Terror' and state transformation.
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1796
neptun
15 августа 2009
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Torts
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Palgrave
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Автор: Alastair Mullis Издательство: Palgrave, 2011 |
PDF, 432 страницы, 12.96 МБ
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The Palgrave Macmillan Law Masters series is a long-running and successful list of titles offering clear, concise and authoritative guides to the main subject areas, written by experienced and respected authors. The previous editions of Torts were highly regarded for their clarity of explanation and engaging writing style, and this new fourth edition fully retains each of these qualities. The text has been extensively revised and updated, and there is a new chapter on privacy. The enhanced layout includes end of chapter summaries and self-test exercises and an extensive bibliography. This is therefore an ideal companion to the subject for both law undergraduates and GDL/CPE students.
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1567
olen33
21 июня 2013
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When Money Was in Fashion
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Palgrave
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Автор: June Breton Fisher Издательство: Palgrave, 2011 |
PDF, 288 страниц, 8.64 МБ
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«This epic biography tells the story of the rise of Wall Street and the growth of Goldman Sachs from a small commercial paper company to the international banking business we know today. At its heart is the story of Henry Goldman, a man who spoke out passionately for his beliefs, understood the importance of the bottom line, and was known to chuckle, draw on his cigar, and remind his young proteges, «Just keep in mind... Money is always in fashion.» Though you will rarely find a mention of him in the official history of Goldman Sachs, it was Henry who established many of the practices of modern investment banking. He devised the plan that made Sears, Roebuck Co. the first publicly owned retail operation in the world, helped convince Woodrow Wilson to pass the Federal Reserve Act of 1913, and became a power player in the world of Wall Street finance at a time when Jews were considered outsiders. The book traces Henry Goldman's hard-fought and often frustrating career with Goldman Sachs, a company founded by his father Marcus and fraught with professional rivalries. The tensions between the Goldman and Sachs families extended outside of the boardroom and into the larger world as the United States went to war. Henry's steadfast support for Germany during World War I would tarnish his reputation and drive him from the firm. But his involvement with finance would continue throughout his life, as would close friendships with luminaries like Albert Einstein, whom he would later join in outspoken denunciation of Hitler's atrocities against European Jews. Here, June Breton Fisher, Henry Goldman's granddaughter, tells his whole story — a story that has shaped contemporary finance and continues to resonate with us today.»
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1045
vitalysev
14 августа 2013
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Titus Andronicus and Timon of Athens: Two Classical Plays
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Palgrave
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Автор: William Shakespeare Издательство: Palgrave, 2011 |
PDF, 312 страниц, 9.36 МБ
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From the Royal Shakespeare Company — a fresh new edition of two of Shakespeare's classical plays. This book includes: — Illuminating introductions to Titus Andronicus and Timon of Athens by award-winning scholar Jonathan Bate; — The two plays — with clear explanatory notes on each page; — Helpful scene-by-scene analyses and key facts about both plays; — An introduction to Shakespeare's career and the Elizabethan theatre; — Rich explorations of approaches to staging both plays featuring photographs of key productions of each. The most enjoyable way to understand a Shakespeare play is to see it or participate in it. This book presents a historical overview of two of Shakespeare's classical plays Titus Andronicus and Timon of Athens in performance, recommends film versions, takes a detailed look at specific productions and includes interviews with three leading Directors — Gregory Doran, Yukio Ninagawa and Michael Pennington — so that we may get a sense of the extraordinary variety of interpretations that are possible — a variety that gives Shakespeare his unique capacity to be reinvented and made 'our contemporary' four centuries after his death.
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1132
eugene-kovalenko
10 декабря 2013
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The Whistleblower
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Palgrave
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Автор: Kathryn Bolkovac Издательство: Palgrave, 2011 |
PDF, 256 страниц, 7.68 МБ
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When Nebraska police officer and divorced mother of three Kathryn Bolkovac saw a recruiting announcement for private military contractor DynCorp International, she applied and was hired. Good money, world travel, and the chance to help rebuild a war-torn country sounded like the perfect job. Bolkovac was shipped out to Bosnia, where DynCorp had been contracted to support the UN peacekeeping mission. She was assigned as a human rights investigator, heading the gender affairs unit. The lack of proper training provided sounded the first alarm bell, but once she arrived in Sarajevo, she found out that things were a lot worse. At great risk to her personal safety, she began to unravel the ugly truth about officers involved in human trafficking and forced prostitution and their connections to private mercenary contractors, the UN, and the U.S. State Department. After bringing this evidence to light, Bolkovac was demoted, felt threatened with bodily harm, was fired, and ultimately forced to flee the country under cover of darkness — bringing the incriminating documents with her. Thanks to the evidence she collected, she won a lawsuit against DynCorp, finally exposing them for what they had done. This is her story and the story of the women she helped achieve justice for.
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928
lawyer_78rus
27 апреля 2015
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The Two Gentlemen of Verona
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Palgrave
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Автор: William Shakespeare Издательство: Palgrave, 2011 |
DOC, 168 страниц, 1.00 МБ
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«»They do not love that do not show their love.» Two Gentlemen of Verona « « Eminent Shakespearean scholars Jonathan Bate and Eric Rasmussen provide a fresh new edition of the classic comedy of courtship and delicious rivalry. THIS VOLUME ALSO INCLUDES MORE THAN A HUNDRED PAGES OF EXCLUSIVE FEATURES: — an original Introduction to «Two Gentlemen of Verona» — incisive scene-by-scene synopsis and analysis with vital facts about the work — commentary on past and current productions based on interviews with leading directors, actors, and designers — photographs of key RSC productions — an overview of Shakespeare's theatrical career and chronology of his plays Ideal for students, theater professionals, and general readers, these modern and accessible editions from the Royal Shakespeare Company set a new standard in Shakespearean literature for the twenty-first century.»
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609
pdsolid
08 марта 2014
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The Shakespeare Thefts: In Search of the First Folios
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Palgrave
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Автор: Eric Rasmussen Издательство: Palgrave, 2011 |
PDF, 240 страниц, 7.20 МБ
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The first edition of Shakespeare's collected works, the First Folio, published in 1623, is one of the most valuable books in the world and has historically proven to be an attractive target for thieves. Of the 160 First Folios listed in a census of 1902, 14 were subsequently stolen-and only two of these were ever recovered. In his efforts to catalog all these precious First Folios, renowned Shakespeare scholar Eric Rasmussen embarked on a riveting journey around the globe, involving run-ins with heavily tattooed criminal street gangs in Tokyo, bizarre visits with eccentric, reclusive billionaires, and intense battles of wills with secretive librarians. He explores the intrigue surrounding the Earl of Pembroke, arguably Shakespeare's boyfriend, to whom the First Folio is dedicated and whose personal copy is still missing. He investigates the uncanny sequence of events in which a wealthy East Coast couple drowned in a boating accident and the next week their First Folio appeared for sale in Kansas. We hear about Folios that were censored, the pages ripped out of them, about a volume that was marked in red paint-or is it blood?-on every page; and of yet another that has a bullet lodged in its pages. Part literary detective story, part Shakespearean lore, The Shakespeare Thefts will charm the Bard's many fans.
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870
admin
23 февраля 2013
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The European Union as a Small Power
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Palgrave
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Автор: Asle Toje Издательство: Palgrave, 2011 |
PDF, 264 страницы, 7.92 МБ
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The post-Cold War is drawing to a close. For the first time since 1945 Europe is about to experience the centrifugal forces of multipolarity. It does so after two decades of intense institution with a collective presence in the shape of the European Union. Asle Toje asks the question, what place will the EU take in a multipolar global order? In examining the historical forces that converged in the post-war integration project, the efforts to construct a common foreign and security policy and experiences from the field, he argues that due to the lack of a workable decision-making mechanism the EU is destined to play the limited but at the same time distinct role of a small power. Toje explains that only with the surge of integration in the post-Cold War era and the restraining force of sovereignty — both linked to the emergence of the European Union as a small power — has a situation been created that signals a return to balance of power politics. The selfless character of the EU foreign policy and the strength of the United States allow the EU to exercise strategic restraint and establish stable relations with emerging powers despite rapid shifts and extreme disparities in power.
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958
arnestosdu
18 мая 2014
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