Все книги издательства «Palgrave»
Contemporary Europe
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Palgrave
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Автор: Richard Sakwa Издательство: Palgrave, 2006 |
PDF, 320 страниц, 9.60 МБ
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«The second edition of this very successful textbook updates and expands its coverage of the many facets of life in Europe in the new century. It retains the strengths of the first edition with its focus on both East and West but expands its coverage of the themes of convergence and divergence, and includes a new chapter on the European Economy. It asks «what is Europe» and «where is Europe going?» and challenges preconceived notions and glib generalizations.»
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1158
admin
18 мая 2009
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We First
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Palgrave
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Автор: Simon Mainwaring Издательство: Palgrave, 2011 |
PDF, 256 страниц, 7.68 МБ
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A social media expert with global experience with many of the world's biggest brands — including Nike, Toyota and Motorola — Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
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928
lawyer_78rus
27 апреля 2015
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Science Study Skills
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Palgrave
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Автор: Sue Robbins Издательство: Palgrave, 2009 |
PDF, 96 страниц, 2.88 МБ
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Science is an active discipline, with the emphasis on 'doing' rather than 'reading' about it. Suitable for undergraduate scientists, this guide outlines the skills expected of them. It provides guidance on tackling different types of assignments, in addition to how to make the most of feedback and prepare for exams.
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348
katrina_28
15 апреля 2013
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Key Concepts in Sociology
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Palgrave
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Автор: Ken Roberts Издательство: Palgrave, 2008 |
DOC, 368 страниц, 1.00 МБ
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«Key Concepts in Sociology» presents a comprehensive glossary of the key terms, concepts and figures that dominate the sociological landscape.References are organized alphabetically and fully cross-referenced for ease of use. Suggestions for further reading offer students additional resources to aid learning and understanding. It features all the major figures from the origins of sociology to the present day and gives concise summaries of the main ideas associated with them. A comprehensive index and revision lists helps the reader to locate specific concepts and make links between the entries.Complementing the student's primary reading, «Key Concepts in Sociology» presents a comprehensive glossary of the key terms, concepts and figures that dominate the sociological landscape. Organized alphabetically and cross-referenced for ease of use and accessibility, the book also provides suggestions for further reading to consolidate learning.»
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1333
lubacha
10 октрября 2011
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A History of Poland
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Palgrave
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Автор: Anita J. Prazmowska Издательство: Palgrave, 2004 |
PDF, 256 страниц, 7.68 МБ
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The turbulent history of Poland has long attracted international interest. In this wide-ranging survey, Anita J. Prazmowska explores the story of Poland from early settlements, through to the emergence of the Kingdom of Poland, the loss of independence and its eventual re-acquisition after the First World War, and ends with an assessment of the present day state. A History of Poland is a lucid examination of the rise of a state which, throughout centuries, spanned the civilizations of the West and East. Prazmowska explains the roots of Polish Christianity and accounts for its tenacity. She also offers a bold analysis of the origins and background to the development of a deeply patriotic nation, discussing the political and cultural roots of Polish nationalism while at the same time demonstrating why the Polish Question has been an insoluble problem in European politics. Placing the complex history of Poland in the context of most major European events, this essential guide fully explains the country's place in European consciousness.
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925
lawyer_78rus
24 июля 2009
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A History of the Low Countries
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Palgrave
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Автор: Paul Arblaster Издательство: Palgrave, 2005 |
PDF, 288 страниц, 8.64 МБ
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This is the first full historical survey of the Benelux area (Belgium, the Netherlands and Luxembourg) to be written in English. Paul Arblaster describes the whole sweep of the history of the Low Countries, from Roman frontier provinces, through medieval principalities, to the establishment of the three constitutional monarchies of the present day. This readable overview highlights the international importance of the social, economic, spiritual, and cultural movements that have marked the region.
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1041
vitalysev
13 декабря 2009
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The History of Latin America
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Palgrave
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Автор: Marshall C. Eakin Издательство: Palgrave, 2007 |
DjVu, 352 страницы, 14.08 МБ
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This narrative history of Latin America surveys five centuries in less than five hundred pages. The first third of the book moves from the Americas before Columbus to the wars for independence in the early nineteenth century. The construction of new nations and peoples in the nineteenth century forms the middle third, and the final section analyzes economic development, rising political participation, and the search of identity over the last century. The collision of peoples and cultures — Native Americans, Europeans, Africans — that defines Latin America, and gives it both its unity and diversity, provides the central theme of this concise, synthetic history.
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1274
anarho
24 сентября 2012
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A History of Italy
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Palgrave
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Автор: Claudia Baldoli Издательство: Palgrave, 2009 |
PDF, 360 страниц, 10.80 МБ
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Intertwining the history of art, literature, food, music and religion, Baldoli explores Italy's history from the Middle Ages to the present. The book offers an insight into continuities across past and present day Italian culture, politics, and identity, drawing on a range of recent historiography and contemporary sources.
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1305
admin
03 августа 2011
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Chinese Leadership
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Palgrave
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Автор: Harold Chee Издательство: Palgrave, 2011 |
PDF, 192 страницы, 5.76 МБ
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With the accelerating integration of China into the global economy, there is a thirst to understand Chinese leadership styles and how Chinese employees like to be managed. There is no doubt that China can be a difficult and risky market for foreign businesses, with many surprises, disappointments and frustrations. China is certainly a special challenge. This engaging new work from Barbara Xiaoyu Wang and Harold Chee emerged out of their experiences of living and working in China both as managers and trainers of Chinese managers and leaders extensively over the last 12 years. The authors experienced and witnessed many faux pas by foreign companies and businessmen and often a major contributing factor was the many assumptions that foreign companies have about not only the Chinese marketplace but how to manage Chinese employees. What are the Chinese leadership styles, the patterns of communications, phenomenon of 'face', 'guanxi', and 'harmony', etc.? This book will dispel the myths that have built up in the West about Chinese Leadership. It has a practical focus and provides a framework for executives and managers to ask the right questions, make the right decisions and take the right strategies.
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696
zorkuzz
15 июня 2013
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Study Skills for International Postgraduates
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Palgrave
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Автор: Davies W. Martin Издательство: Palgrave, 2011 |
DOC, 328 страниц, 1.00 МБ
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Destined to become a life saver for international students everywhere, this book provides clear, comprehensive guidance for students embarking on postgraduate study at a western university. Helping to maximise your chances of academic success, topics include challenges such as critical thinking, research, writing and speaking skills.
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1190
wizavi
14 марта 2014
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Key Concepts in Romantic Literature
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Palgrave
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Автор: Moore Jane Издательство: Palgrave, 2010 |
PDF, 336 страниц, 10.08 МБ
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This book provides a succinct yet wide-ranging critical overview of key concepts and texts in Romanticism that surveys the major genres and offers a comprehensive account of Romantic criticism and theory. It is aimed at both the undergraduate student and more experienced readers who seek a compact yet comprehensive up-to-date account of the poetry, drama and novels that characterized the Romantic period.
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1218
phoenix7
16 мая 2013
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Key Concepts in Crime Fiction
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Palgrave
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Автор: Worthington Heather Издательство: Palgrave, 2011 |
PDF, 240 страниц, 7.20 МБ
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An insight into a popular yet complex genre that has developed over the nineteenth and twentieth centuries. The volume explores the contemporary anxieties to which crime fiction responds, along with society's changing conceptions of crime and criminality. The book covers texts, contexts and criticism in an accessible and user-friendly format.
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870
admin
23 февраля 2013
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Key Concepts in Creative Writing
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Palgrave
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Автор: Morrison Matt Издательство: Palgrave, 2010 |
PDF, 192 страницы, 5.76 МБ
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A comprehensive writers' guide to the terminology used across the creative writing industries and in the major literary movements. Packed with practical tips for honing writing skills and identifying opportunities for publication and production, it also explains the workings of publishing houses, literary agencies and producing theatres.Featuring key terms and definitions, an overview of styles, genres, and movements, and advice for aspiring writers, this book is an ideal resource for students and scholars of Creative Writing.
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696
zorkuzz
15 июня 2012
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Key Concepts in Business and Management Research Methods
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Palgrave
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Автор: Stokes Peter Издательство: Palgrave, 2011 |
DOC, 168 страниц, 1.00 МБ
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This is a detailed and concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with project work, research proposals, dissertations and theses. Includes case studies and suggestions for further reading.
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609
pdsolid
08 марта 2014
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Economics for Business
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Palgrave
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Автор: Mulhearn Chris Издательство: Palgrave, 2011 |
PDF, 496 страниц, 14.88 МБ
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Economics for Business is a rigorous introductory text, full of international examples and cases enabling students to grasp complex economic theory and understand its relevance in real-world business scenarios. Students will enjoy the clarity and wit of the writing style and benefit from the quirky learning features and illustrations.
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1799
neptun
16 апреля 2015
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China's Management Revolution
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Palgrave
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Автор: Bouee Charles-Edouard Издательство: Palgrave, 2010 |
PDF, 216 страниц, 6.48 МБ
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As one of the world's largest economies China is facing many unique management challenges in the wake of the financial crisis. The future presents many opportunities for growth and commerce but new management skills must be developed to cope with these issues.
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783
satton
27 сентября 2015
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Mastering e-Business
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Palgrave
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Автор: Groucutt Jonathan Издательство: Palgrave, 2004 |
DjVu, 304 страницы, 12.16 МБ
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'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
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1099
stalker1965
16 апреля 2008
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Critical Stylistics: The Power of English
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Palgrave
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Автор: Jeffries Lesley Издательство: Palgrave, 2009 |
PDF, 216 страниц, 6.48 МБ
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How does language affect us? Critical Stylistics provides a general theory of the impact that texts can have on readers. This book provides detailed tools of analysis for understanding how texts work. It combines these strengths to uncover the deep-seated ideologies of everyday texts.
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783
satton
27 октрября 2012
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Dictionary of Finance, Investment and Banking
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Palgrave
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Автор: Banks Erik Издательство: Palgrave, 2009 |
PDF, 600 страниц, 18.00 МБ
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The Palgrave Macmillan Dictionary of Finance, Investment and Banking is an authoritative and comprehensive reference book covering the essential terminology of the international financial marketplace. This dictionary provides concise and rigorous definitions of over 5,000 terms commonly used in the financial industry, covering the disciplines of accounting, banking, corporate finance, investment management and insurance. Also included are essential formulae and diagrams for enhanced clarification, as well as commonly used acronyms and colloquialisms.
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2175
admin
23 октрября 2012
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