Nudge: Improving Decisions About Health, Wealth and Happiness
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Nudge: Improving Decisions About Health, Wealth and Happiness
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Penguin Group
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Автор: Thaler Richard H.
Издательство: Penguin Group, 2013
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PDF, 320 страниц, 9.60 МБ
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 Nudge is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible achoice architectureacan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
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20 декабря 2015
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