Tim Jackson
Mastering Fashion Marketing
|
Macmillan Publishers
|
Автор: Tim Jackson Издательство: Macmillan Publishers, 2008 |
PDF, 400 страниц, 12.00 МБ
|
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
|
1449
admin
15 апреля 2012
|
Скачать книгу
|
|