Wiley
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Fashion Retail
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Wiley
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Автор: Curtis E.
Издательство: Wiley, 2006
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PDF, 216 страниц, 6.48 МБ
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When it comes to architecture and design, one area in which there has been a huge amount of popular interest is that of interiors. Yet, surprisingly little has been published in the area of fashion, despite the fact that today many top fashion houses are choosing to collaborate with leading architects and designers, with the aim of creating a unique brand. From unique boutique–chic to department stores, this book showcases around 30 of the most successful and inspiring collaborations around the world. The breath–taking results are laid out over more than 300 full colour photographs, which are accompanied by simple captions. Cases studies include: Prada, Stella McCartney, Hermés, Emporio Armani, Louis Vuitton, Burberry, Giorgio Armani, Paul Smith, Jill Sander, Issey Miyake, Dolce and Gabbana, Martine Sitbon, Fendi, Oki–ni, Missoni,Gianfranco Ferré, Comme des Garçons, Nicole Farhi, Marni, Harvey Nichols, Chloe, Selfridges, Alexander McQueen, Marks and Spencer.
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781
 satton
26 декабря 2008
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In the Court of Public Opinion: Winning Your Case with Public Relations
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Wiley
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Автор: James Haggerty
Издательство: Wiley, 2003
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DOC, 258 страниц, 1.00 МБ
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In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.
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932
andreypiter
10 октрября 2009
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Journal of Decorative and Propaganda Arts 26
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Wiley
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Автор: Berger Molly
Издательство: Wiley, 2005
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PDF, 300 страниц, 9.00 МБ
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«First Prize winner in the scholarly journals category of the American Association of Museums (AAM) publication competition for institutions with budgets over $500,000 This latest volume of the groundbreaking Journal of Decorative and Propaganda Arts explores the material, social, and cultural world of the large American hotel. Ten richly illustrated essays look at the architects, designers, and social forces that created this distinctive and complex urban institution, from Gilded Age New York to 1950s Miami Beach. Broadly imagined and yet cohesively focused, the essays examine such major historical processes as consumption and modernism, and race, class, and gender. Topics include the lavish New York apartment hotels of Schultze and Weaver (the architects of the Waldorf-Astoria); the connection between hotels and mansions in the «rich man's city» of Gilded Age New York; the «bodacious» interior designs of Dorothy Draper; the flamboyant Miami Beach fantasies of Morris Lapidus; Henry Flagler's St. Augustine resorts; Atlantic City's old Traymore hotel; the social world of hotel chambermaids and clerks; the parallel world of African-American «pleasure travelers»; the trend toward efficiency and standardization; and the capitalist narrative of early-twentieth-century urban hotel demolitions.»
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1085
admin
27 августа 2009
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Database Design and Implementation
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Wiley
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Автор: Sciore Edward
Издательство: Wiley, 2008
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DOC, 784 страницы, 1.00 МБ
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Covering the traditional database system concepts from a systems perspective, this book addresses the functionality that database systems provide as well as what algorithms and design decisions will best implement their functionality. It describes what Java tools and techniques will help developers build an application that uses a database system.
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2840
andreich
12 мая 2011
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Valuation of Companies in Emerging Markets: A Practical Approach
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Wiley
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Автор: Luis E. Pereiro
Издательство: Wiley, 2002
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PDF, 507 страниц, 15.21 МБ
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A comprehensive guide focusing on the valuation issues for emerging markets Valuation of Companies in Emerging Economies takes a practical, step-by-step approach to valuing both public and closely held companies in emerging economies for merger or acquisition purposes. These extremely volatile markets present their own special set of challenges, which often differ from country to country. The author provides real world, best valuation practices in both developed and emerging markets and offers links to relevant Internet resources to provide CEOs, CFOs, venture capitalists, and financial analysts with the information they need to accurately value companies around the world. Luis E. Pereiro (Buenos Aires, Argentina) is a consultant who has steered several strategic change projects in multinational corporations such as Bank of America, Union Carbide, and Nissho Iwai. He is Interim Dean of the Universidad Tocuato Di Tella, Buenos Aires, as well as Director of its MBA program and Director of the Center for Entrepreneurship and Business Venturing. His numerous articles have appeared in many prestigious business journals and books. Over the years, financial professionals around the world have looked to the Wiley Finance series and its wide array of bestselling books for the knowledge, insights, and techniques that are essential to success in financial markets. As the pace of change in financial markets and instruments quickens, Wiley Finance continues to respond. With critically acclaimed books by leading thinkers on value investing, risk management, asset allocation, and many other critical subjects, the Wiley Finance series provides the financial community with information they want. Written to provide professionals and individuals with the most current thinking from the best minds in the industry, it is no wonder that the Wiley Finance series is the first and last stop for financial professionals looking to increase their financial expertise.
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1831
np9huk
28 марта 2009
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Intermediate Spanish For Dummies
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Wiley
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Автор: Gail Stein
Издательство: Wiley, 2008
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PDF, 320 страниц, 9.60 МБ
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Need to brush up on your Spanish? Intermediate Spanish For Dummies is your key to success in building your writing skills and bolstering your confidence. It gives you the straight talk and nitty-gritty detail that will see you successfully through any major or minor roadblocks to communicating in Spanish. This friendly, hands-on workbook is loaded with practical examples and useful exercises so you can practice how native speakers use the language. From vocabulary and numbers to juggling tenses, you'll get a clear understanding of the nuances of Spanish style and usage that will have you writing like a native in no time. Plus, you'll find multiple charts that provide conjugations for all types of Spanish verbs. You'll get up to speed with Spanish grammar, master essential differences between Spanish and English language usage, and be able to communicate effectively when traveling or conducting business. Discover how to:* Use fundamental Spanish grammar, from nouns, adjectives, and adverbs to pronouns, prepositions, and conjunctions* Select and conjugate Spanish verbs correctly* Understand the importance of grammatical gender in Spanish* Avoid the most common writing mistakes* Use numbers and express dates and times* Name countries and nationalities in Spanish* Expand your Spanish vocabulary exponentially* Get comfortable with the subjunctive* Combine verbs with confidence and competence Sharpen your Spanish-language skills the fun and easy way with Intermediate Spanish For Dummies.
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1159
admin
19 апреля 2012
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Complete MBA For Dummies
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Wiley
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Автор: Kathleen R. Allen
Издательство: Wiley, 2008
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PDF, 432 страницы, 12.96 МБ
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Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:* Know and respond to your customers' needs* Handle budgets and forecasts* Recruit and retain top people* Establish and run employee teams* Use Sarbanes-Oxley to your company's advantage* Negotiate with the best of them* Build long-term relationships with clients* Avoid common managerial mistakes* Improve cash flow* Market your products and services* Make the most of your advertising dollar Once you know what an MBA knows, the sky's the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
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1565
olen33
20 сентября 2013
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British History For Dummies
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Wiley
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Автор: Sean Lang
Издательство: Wiley, 2011
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PDF, 440 страниц, 13.20 МБ
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This book is a riotous, irreverent account of the people and events that have shaped Britain. Always getting those kings and queens confused? Never sure what happened when? Then you need this book. Inside you'll find rip-roaring stories of power-mad kings, executions, invasions, high treason, global empire building, and forbidden love — not bad for a nation of stiff upper lips! * Revised and expanded to include the historical parliamentary elections of 2010 and the British mission in Afghanistan * Accompanied by access to a timeline and 'Who's Who in British History' section on dummies.com * This new edition contains an 8-page color insert so you can see who, what and where the ensuing historical action takes place.
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1596
admin
15 июля 2012
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Meeting and Event Planning for Dummies
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Wiley
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Автор: Susan Friedmann
Издательство: Wiley, 2003
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PDF, 384 страницы, 11.52 МБ
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How to create effective and exciting business events from huge trade shows to power meetings? Meetings planning guru Susan Friedman shares her secrets of success and reveals how she remains a star in the convention and event industry (which generates $100 billion worldwide and provides 1.5 million full-time jobs in the U.S.). Filled with practical tips on how to keep events on time and on budget, this guide gives expert advice on managing hidden costs and planning around event emergencies. Readers get clear counsel about the fine print of event planning from contracts and insurance, to zoning and liquor licenses, to dealing with volunteers and union workers. Susan Friedmann, CSP (Lake Placid, NY), is President of The Tradeshow Coach, an organization that works with national and international exhibitors planning trade shows and special events. Susan has executed trade show programs for clients such as American Express, IBM, Sun Microsystems, Kimberly-Clark, Eli Lilly, and Deere and Co. Susan has a Web site, and an online newsletter read by more than 7,000 clients and industry decision-makers.
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1387
yury-m
28 июня 2009
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Business Plans Kit For Dummies
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Wiley
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Автор: Colin Barrow
Издательство: Wiley, 2009
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PDF, 378 страниц, 11.34 МБ
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This is an interactive guide to every element of the business planning process. Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business. Lay the foundations identify your long-term goals and brainstorm your business options. Develop the skills sketch out a working model, size up competitors and fire up your marketing machine. Make it personal scrutinise the ins and outs of your budget and diagnose what you need to take your ideas forward. Maximise your plan's potential take advantage of the latest online resources and e-technology to give your venture the edge. Fix faulty strategies recognise weak spots, build on strengths and make preparations to update your plan a year from now. Open the book and find: advice on stimulating business creativity; effective ways to research your start-up needs; how to get the most out of your industry; tips on sharpening your marketing drive and developing a customer profile; forecasting strategies for every kind of business; planning sheets, sample budgets and managerial forms; and, how to use libraries, directories and search engines to your advantage. The interactive companion CD-ROM is packed with templates, worksheets, assignments and checklists to help you kick-start the planning process, monitor progress and get your business on track.
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1370
palmflip
22 марта 2012
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Google Analytics: Third edition
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Wiley
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Автор: Ledford Jerri
Издательство: Wiley, 2010
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DOC, 435 страниц, 1.00 МБ
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With 2 billion sites on the Web, who’s looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what’s new in Google Analytics, how to get the most from the program, and what to do with what you learn. — Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports. — Learn to interpret and apply Analytics results, even if you’re not a Web pro. — See how other companies use Analytics data. — Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking. — Apply the information you’ll get from reports on traffic, visitors, content, site searches, and more. — Drill down deeper with advanced techniques, tips, and hacks.
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1577
surfant
25 июня 2012
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Inception and Philosophy: Because It's Never Just a Dream
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Wiley
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Автор: Johnson David Kyle
Издательство: Wiley, 2011
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PDF, 400 страниц, 12.00 МБ
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A philosophical look at the movie Inception and its brilliant metaphysical puzzles Is the top still spinning? Was it all a dream? In the world of Christopher Nolan's four-time Academy Award-winning movie, people can share one another's dreams and alter their beliefs and thoughts. Inception is a metaphysical heist film that raises more questions than it answers: Can we know what is real? Can you be held morally responsible for what you do in dreams? What is the nature of dreams, and what do they tell us about the boundaries of self and other? From Plato to Aristotle and from Descartes to Hume, Inception and Philosophy draws from important philosophical minds to shed new light on the movie's captivating themes, including the one that everyone talks about: did the top fall down (and does it even matter)?
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1451
admin
16 февраля 2013
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The Girl with the Dragon Tattoo and Philosophy: Everything Is Fire
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Wiley
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Автор: Irwin William
Издательство: Wiley, 2011
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PDF, 240 страниц, 7.20 МБ
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The essential companion to Stieg Larsson's bestselling trilogy and director David Fincher's 2011 film adaptation Stieg Larsson's bestselling Millennium Trilogy — The Girl with the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet's Nest — is an international phenomenon. These books express Larsson's lifelong war against injustice, his ethical beliefs, and his deep concern for women's rights. The Girl with the Dragon Tattoo and Philosophy probes the compelling philosophical issues behind the entire trilogy. What philosophies do Lisbeth Salander and Kant have in common? To catch a criminal, can Lisbeth and Mikael be criminals themselves? Can revenge be ethical? Drawing on some of history's greatest philosophical minds, this book gives fresh insights into Larsson's ingeniously plotted tale of crime and corruption.
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870
admin
23 февраля 2013
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The British Citizenship Test For Dummies
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Wiley
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Автор: Knight Julian
Издательство: Wiley, 2007
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DjVu, 304 страницы, 12.16 МБ
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Includes chapters 2, 3, 4, 5 and 6 from the Home Office's Life in the United Kingdom book. This fully updated edition of The British Citizenship Test For Dummies covers all the most up to date information that you need to know to pass the latest UK Government's Life in the UK test — valid for tests taken after April 2007. With an in-depth coverage of the nation's history, culture, customs and educational, political and social institutions, and over 300 questions to practice on, this is the perfect helping hand on your way to becoming a British citizen. The British Citizenship Test For Dummies 2nd Edition covers: Part I: Deciding to Stay in the UK. Part II: Getting to Know the Immigration and Citizenship Players. Part III: Taking Care of Immigration and Citizenship Paperwork. Part IV: Taking the Citizenship Test. Part V: Troubleshooting Your Application. Part VI: Reaping the Rewards of Citizenship. Part VII: Ten Helpful For Dummies Books. Appendix A: Revision Material for the Life in the UK Test. Appendix B: Sample Questions and Answers for the Life in the UK Test.
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1100
stalker1965
16 февраля 2009
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GMAT Quantitative Review
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Wiley
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Автор: Management Admission Council Graduate
Издательство: Wiley, 2009
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PDF, 215 страниц, 6.45 МБ
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This is the only official quantitative review for the GMAT from the creators of the test. Anyone preparing for the Graduate Management Admission Test[registered] (GMAT) knows it's important to study with the experts. With The Official Guide for the GMAT Quantitative Review, Second Edition, you'll get questions, answers, and explanations straight from the source. The only official quantitative review for the GMAT Exam, this book targets your study and helps you improve your quantitative skills by focusing on your ability to solve equations, interpret data, coordinate geometry, and determine probability with assurance and ease. Inside, you'll find: 300 actual questions from past GMAT tests, including 75 questions new to this edition; sections on Arithmetic, Algebra, Geometry, Problem Solving, and Data Sufficiency; and, questions organized in order of difficulty to save study time. The Graduate Management Admission Council certifies all content so you can trust that you're getting expert guidance as you prepare for the GMAT Exam.
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779
alexialexialexi
26 марта 2012
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The Official Guide for GMAT Review
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Wiley
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Автор: Management Admission Council Graduate
Издательство: Wiley, 2009
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PDF, 840 страниц, 25.20 МБ
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The Official Guide for GMAT Review, 12th Edition is the only book on the market written by the creators of the GMAT exam. Inside you'll find more than 800 actual GMAT questions from previous tests with answers and detailed explanations. There's also a grammar review, math review, actual essay topics, sample responses, and scoring information insights into the GMAT exam that debunk test-taking myths. Plus, use the diagnostic section to pinpoint your skill level and focus on the areas where you need the most help.
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3045
admin
13 декабря 2011
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