Wiley

Make Your Mark in Science: Creativity, Presenting, Publishing, and Patents: A Guide for Young Scientists	Wiley
Автор: Ascheron Claus Издательство: Wiley, 2005	PDF, 256 страниц, 7.68 МБ 0 Оценка:
This excellent guide tells graduate students and other young scientists and engineers everything they need to know to help them work creatively and communicate their achievements in oral presentations and written publications. Also addressing the topics of scientific ethics, electronic publishing, and patents, this concise but comprehensive book will help answer many of the questions faced by novice researchers, thereby making their tasks seem less intimidating.
926 lawyer_78rus 24 июля 2009	Скачать книгу

The Design Mix: Bars, Cocktails and Style	Wiley
Автор: Watson Howard Издательство: Wiley, 2006	PDF, 164 страницы, 4.92 МБ 0 Оценка:
Cocktails evoke glamour – whether it is James Bond ordering a Martini ‘shaken not stirred’ or Sarah Jessica Parker and her friends in ‘Sex in the City’ sensuously sipping Cosmopolitans. The Design Mix – Bars, Cocktails & Style brilliantly captures the sophisticated, alluring world of today’s international bar scene. As well as profiling over 25 of the top bar and restaurant interiors, this lavishly illustrated book sheds light on the inspiration behind their cutting-edge designs. Alluding to the cocktail’s wider cultural connotations with the inclusion of film stills and posters, it also features many classic recipes as well as new creations by renowned mixologist Jamie Walker. With over 200 photos, this richly atmospheric book offers readers fascinating insights into the exclusive world of cocktail culture.
593 eniked 15 сентября 2011	Скачать книгу

Microarrays for an Integrative Genomics	Wiley
Автор: Kohane Isaac S. Издательство: Wiley, 2002	PDF, 336 страниц, 10.08 МБ 0 Оценка:
Functional genomics--the deconstruction of the genome to determine the biological function of genes and gene interactions--is one of the most fruitful new areas of biology. The growing use of DNA microarrays allows researchers to assess the expression of tens of thousands of genes at a time. This quantitative change has led to qualitative progress in our ability to understand regulatory processes at the cellular level.This book provides a systematic introduction to the use of DNA microarrays as an investigative tool for functional genomics. The presentation is appropriate for readers from biology or bioinformatics. After presenting a framework for the design of microarray-driven functional genomics experiments, the book discusses the foundations for analyzing microarray data sets, genomic data-mining, the creation of standardized nomenclature and data models, clinical applications of functional genomics research, and the future of functional genomics.
1213 phoenix7 12 сентября 2009	Скачать книгу

Peter Behrens and a New Architecture for the Twentieth Century	Wiley
Автор: Anderson Stansford Издательство: Wiley, 2002	PDF, 444 страницы, 13.32 МБ 0 Оценка:
Most histories of twentieth-century architecture cite Peter Behrens' influence on three of his protégés--Walter Gropius, Ludwig Mies van der Rohe, and Le Corbusier--and mention the turbine factory and arc lamp he designed for the German electrical firm AEG. Now Behrens' full contribution to the history of twentieth-century architecture is finally told, in Stanford Anderson's indispensable guide to one of the great designers of our century.The author was first attracted to Behrens as one of the emblematic figures in the development of architectural modernism. Over the years, he has reflected critically on the growing body of Behrens scholarship that has appeared on both sides of the Atlantic, as well as on the views of such tastemakers as Philip Johnson, who rejected Behrens' AEG Turbine Factory, the signature icon of his early experiments in modernism, in favor of his later conservatively classical work. Anderson now assimilates decades of research into a definitive work that considers Behrens from the most nuanced perspective yet and that clarifies many problematic issues such as Behrens' endorsement of historical determinism and his work on Hitler's proposed monumental axis in Berlin.The book looks at the cultural and architectural context in which Behrens worked, his early career, and the relation of his own house in Darmstadt to his ideal of a society where life is formed as art. It also looks at his directorship of the School of Arts and Crafts in Düsseldorf, where he drew on the work of such brilliant historiographers of art and architecture as Alois Riegl and August Schmarsow. In his conclusion, Anderson considers Behrens' melancholy in the face of modern industrial society and his avoidance of a direct address of life, despite, or rather because of, his professed commitment to express life as art.
1604 bazaka 7 октрября 2009	Скачать книгу

Electrophoresis in Practice	Wiley
Автор: Westermeier Reiner Издательство: Wiley, 2004	PDF, 426 страниц, 12.78 МБ 0 Оценка:
This laboratory guide for successful electrophoretic separations is divided into two parts to provide readers with a thorough presentation of the fundamentals followed by a detailed description of the most common methods currently in use. This fourth edition retains the successful concept of its predecessors, yet features a brand-new layout, and is further enhanced by a section on difference gel electrophoresis, while the chapter on proteome analysis is practically all new and considerably extended, plus there are now around 10 % new literature references.
1540 vetcogray 12 марта 2009	Скачать книгу

Autobiography of Mark Twain: Volume 1	Wiley
Автор: Twain Mark Издательство: Wiley, 2010	PDF, 743 страницы, 22.29 МБ 5 Оценка:
«I've struck it!» Mark Twain wrote in a 1904 letter to a friend. «And I will give it away--to you. You will never know how much enjoyment you have lost until you get to dictating your autobiography.» Thus, after dozens of false starts and hundreds of pages, Twain embarked on his «Final (and Right) Plan» for telling the story of his life. His innovative notion--to «talk only about the thing which interests you for the moment»--meant that his thoughts could range freely. The strict instruction that many of these texts remain unpublished for 100 years meant that when they came out, he would be «dead, and unaware, and indifferent,» and that he was therefore free to speak his «whole frank mind.» The year 2010 marks the 100th anniversary of Twain's death. In celebration of this important milestone and in honor of the cherished tradition of publishing Mark Twain's works, UC Press is proud to offer for the first time Mark Twain's uncensored autobiography in its entirety and exactly as he left it. This major literary event brings to readers, admirers, and scholars the first of three volumes and presents Mark Twain's authentic and unsuppressed voice, brimming with humor, ideas, and opinions, and speaking clearly from the grave as he intended.»
2694 painshaft 15 декабря 2012	Скачать книгу

Data Structures and Algorithms in C++	Wiley
Автор: Goodrich Michael T. Издательство: Wiley, 2011	PDF, 744 страницы, 22.32 МБ 0 Оценка:
An updated, innovative approach to data structures and algorithms Written by an author team of experts in their fields, this authoritative guide demystifies even the most difficult mathematical concepts so that you can gain a clear understanding of data structures and algorithms in C++. The unparalleled author team incorporates the object-oriented design paradigm using C++ as the implementation language, while also providing intuition and analysis of fundamental algorithms. Offers a unique multimedia format for learning the fundamentals of data structures and algorithms Allows you to visualize key analytic concepts, learn about the most recent insights in the field, and do data structure design Provides clear approaches for developing programs Features a clear, easy-to-understand writing style that breaks down even the most difficult mathematical concepts Building on the success of the first edition, this new version offers you an innovative approach to fundamental data structures and algorithms.
2699 svoynrav 15 июня 2013	Скачать книгу

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It	Wiley
Автор: John Gerzema Издательство: Wiley, 2009	PDF, 272 страницы, 8.16 МБ 8 Оценка:
«How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful «energized differentiation.» Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.»
986 radius 28 июля 2010	Скачать книгу

Business Genius: A More Inspired Approach to Business Growth	Wiley
Автор: Fisk Peter Издательство: Wiley, 2009	PDF, 256 страниц, 7.68 МБ 0 Оценка:
At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business. Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.
928 lawyer_78rus 26 мая 2012	Скачать книгу

The Little Book That Builds Wealth: The Knockout Formula for Finding Great Investments	Wiley
Автор: Dorsey Pat Издательство: Wiley, 2009	PDF, 126 страниц, 3.78 МБ 0 Оценка:
In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morningstar, Inc.—reveals why competitive advantages, or economic moats, are such strong indicators of great long-term investments and examines four of their most common sources: intangible assets, cost advantages, customer-switching costs, and network economics. Along the way, he skillfully outlines this proven approach and reveals how you can effectively apply it to your own investment endeavors.
456 gagarin-blin 18 мая 2012	Скачать книгу

Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation	Wiley
Автор: Deschamps Jean-Philippe Издательство: Wiley, 2009	PDF, 456 страниц, 13.68 МБ 0 Оценка:
Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams. For innovation to occur leadership has to be collective. To create a momentum for innovation in their company, leaders from different functions need to team up, to build innovation networks. Innovation leadership is not just an innate talent that can be selected at the hiring level. It can be developed within an appropriate company culture through careful leadership development, typically achieved through career management and coaching. Innovation leaders also need to stay on board and it is the responsibility of the top management team to create an attractive climate to develop and keep its innovation leaders. There are plenty of books that deal with innovation, or with new product development, or with leadership; this is different in its focus on the specifics of innovation leadership – that particular form of leadership that stimulates and sustains innovation. This book maps the broad territory of innovation leadership and contributes new thinking on the focus of the emerging leadership role of the CTO; distinction between ‘front end’ and ‘back end’ innovation leaders; the concept of aligning leadership styles with strategy; and the chain of leadership concept. Combining practice-based and empirical research-based observations with simple conceptual frameworks, illustrated by many company examples and case stories from a broad range of industries in the US and Europe, this is a systematic presentation of innovation drivers and their implications in terms of what leaders need to do to make it work.
1653 alexandrus1 16 декабря 2011	Скачать книгу

The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets	Wiley
Автор: Darst David M. Издательство: Wiley, 2009	PDF, 208 страниц, 6.24 МБ 7 Оценка:
If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.
754 anatoly_24 17 сентября 2014	Скачать книгу

Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership	Wiley
Автор: Anderson Henrik Издательство: Wiley, 2009	PDF, 300 страниц, 9.00 МБ 8 Оценка:
«Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth. «CUBEical Thinking is a great concept for developing business and the concept of customer types is intriguing as it provides great insights into the drivers behind true customer loyalty». Niels Henrik Hansen, Director SAS Corporate Sales, Scandinavian Airlines, Denmark «CUBEical Thinking has given us the platform for developing an effective sales and key account management organization which has delivered significant top and bottom line results based on targeted up and cross sales». Henrik Hubner, Vice President Sales, Sanist? «CUBEical Thinking has provided us with great customer insights on which we are benefiting in our daily operations and it has helped our organization focus activities and resources». Carsten Hetling, Nordic Marketing Manager, Zyxel Communications»
1087 admin 28 июня 2011	Скачать книгу

The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing	Wiley
Автор: Navellier Louis Издательство: Wiley, 2009	PDF, 208 страниц, 6.24 МБ 7 Оценка:
«Profit from a powerful, proven investment strategy The Little Book That Makes You Rich is the latest book in the popular «Little Book, Big Profits» series. Written by Louis Navellier one of the most well-respected and successful growth investors of our day this book offers a fundamental understanding of how to get rich using the best in growth investing strategies. Navellier has made a living by picking top, actively traded stocks and capturing unparalleled profits from them in the process. Now, with The Little Book That Makes You Rich, he shows you how to find stocks that are poised for rapid price increases, regardless of overall stock market direction. Navellier also offers the statistical and quantitative measures needed to measure risk and reward along the path to profitable growth stock investing. Filled with in-depth insights and practical advice, The Little Book That Makes You Rich gives individual investors specific tools for selecting stocks based on the factors that years of research have proven to lead to growth stock profits. These factors include analysts' moves, profit margins expansion, and rapid sales growth. In addition to offering you tips for not paying too much for growth, the author also addresses essential issues that every growth investor must be aware of, including which signs will tell you when it's time to get rid of a stock and how to monitor a portfolio in order to maintain its overall quality. Accessible and engaging, The Little Book That Makes You Rich outlines an effective approach to building true wealth in today's markets. Louis Navellier (Reno, NV) has one of the most exceptional long-term track records of any financial newsletter editor in America. As a financial analyst and editor of investment newsletters since 1980, Navellier's recommendations (published in Emerging Growth) have gained over 4,806 percent in the last 22 years, as confirmed by a leading independent newsletter rating service, The Hulbert Financial Digest. Emerging Growth is one of Navellier's four services, which also includes his Blue Chip Growth service for large-cap stock investors, his Quantum Growth service for active traders seeking shorter-term gains, and his Global Growth service for active traders focused on high growth global stocks.»
754 anatoly_24 17 сентября 2014	Скачать книгу

The Three Big Questions for a Frantic Family: A Leadership Fable About Restoring Sanity To The Most Important Organization In Your Life	Wiley
Автор: Lencioni Patrick Издательство: Wiley, 2009	PDF, 240 страниц, 7.20 МБ 8 Оценка:
In this unique and groundbreaking book, business consultant and New York Times best-selling author Patrick Lencioni turns his sights on the most important organization in our lives—the family. As a husband and the father of four young boys, Lencioni realized the discrepancy between the time and energy his clients put into running their organizations and the reactive way most people run their personal lives. Having experienced the stress of a frantic family firsthand, he and his wife began applying some of the tools he uses with Fortune 500 companies at home, and with surprising results.
870 admin 22 марта 2012	Скачать книгу

Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors	Wiley
Автор: Lencioni Patrick Издательство: Wiley, 2009	PDF, 224 страницы, 6.72 МБ 0 Оценка:
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals. As with his other books, Lencioni writes Silos, Politics, and Turf Wars as a fictional—but eerily realistic—story. The story is about Jude Cousins, an eager young management consultant struggling to launch his practice by solving one of the more universal and frustrating problems faced by his clients. Through trial and error, he develops a simple yet ground-breaking approach for helping them transform confusion and infighting into clarity and alignment.
812 allkonekt 10 декабря 2011	Скачать книгу

Seven Lessons for Leading in Crisis	Wiley
Автор: George Bill Издательство: Wiley, 2010	PDF, 160 страниц, 4.80 МБ 8 Оценка:
One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times From business giant Bill George, the acclaimed author of Wall Street Journal's bestseller True North, comes the just-in-time guide for anyone in a leadership position facing today's unprecedented economic challenges. The former CEO of Medtronic draws from his own in-the-trenches experience and lessons from leaders (representing an array of companies) who have weathered tough economic storms. With straight talk and clear directions, George shows leaders specifically what they must do to become strong leaders and survive any crisis. His seven lessons include: Face Reality, Starting with Yourself; Never Waste a Good Crisis; and Be Aggressive: This is Your Best Chance to Win in the Market. Seven Lesson for Leading in Crisis is a survival kit for anyone in a leadership position. A concise handbook for applying proven leadership lessons in tough times Written by Bill George one of America's most trusted business leaders and author of True North and Authentic Leadership Offers realistic actions leaders can take to put their companies on the right long-term path Seven Lesson for Leading in Crisis gives leaders a solid strategy for staying the course.
580 admin 26 февраля 2012	Скачать книгу

Twilight and Philosophy: Vampires, Vegetarians, and the Pursuit of Immortality	Wiley
Автор: Housel Rebecca Издательство: Wiley, 2010	PDF, 272 страницы, 8.16 МБ 8 Оценка:
«The first look at the philosophy behind Stephenie Meyer's bestselling Twilight series Bella and Edward, and their family and friends, have faced countless dangers and philosophical dilemmas in Stephenie Meyer's Twilight novels. This book is the first to explore them, drawing on the wisdom of philosophical heavyweights to answer essential questions such as: What do the struggles of «vegetarian» vampires who control their biological urge for human blood say about free will? Are vampires morally absolved if they kill only animals and not people? From a feminist perspective, is Edward a romantic hero or is he just a stalker? Is Jacob «better» for Bella than Edward?»
986 radius 28 июня 2012	Скачать книгу

Make Your First Million: Ditch the 9-5 and Start the Business of Your Dreams	Wiley
Автор: Webb M. Издательство: Wiley, 2010	PDF, 208 страниц, 6.24 МБ 7 Оценка:
Never has advice on making money been so essential! Many of the world’s most successful businesses started during an economic downturn, so don’t let the credit crunch stop you. Make Your First Million shows you how to go it alone and make the money come rolling in! This straight-talking reality-check is one of the UK’s bestselling entrepreneurship titles of the last 18 months and in this new edition Martin shows you just how important it still is to follow your dreams — even in tough times. This edition includes a brand new introduction on why entrepreneurship is the right choice, even in the current financial climate. Martin Webb started his first business in the recession of the early 90s and expounds the myths surrounding stating in a recession and outlines the possible benefits and advantages – as well as the cautions.
754 anatoly_24 17 августа 2012	Скачать книгу

Northern Italy: with Venice, Milan and the Lakes	Wiley
Издательство: Wiley, 2010	PDF, 480 страниц, 14.40 МБ 8 Оценка:
Take a gondola ride on Venice's Grand Canal, where you'll find excellent views of St. Mark's Basilica. See chapter 5. Foldout map, plus detailed maps throughout Exact prices, directions, opening hours and other practical information Candid reviews of hotels and restaurants plus sights, shopping, and nightlife Itineraries, walking tours, and trip-planning ideas Insider tips from local expert authors
1740 admin 12 марта 2013	Скачать книгу

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